Banner Before Header
Browsing Tag

Mike Vorhaus

Social Video’s Big Business Has Room to Grow Even Bigger

Social video is an $8 billion industry today - a large number, for sure. But apparently, that figure’s just the tip of the iceberg, according to a recent report from Mike Vorhaus’s Vorhaus Advisors and Video measurement company Tubular Labs. The report, entitled “Missing Revenue in Video” quantifies how video creators and publishers have over $13 billion in unrealized revenue through global social video each year. And the number’s set to balloon beyond $20 million in the next three years without metrics that better value…