Mitsubishi Motors

Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, announced an expansion of its "Small Batch" marketing effort with a new direct-to-consumer test-drive pilot program called the Small Batch Drive Experience. Powered by BirdDog, the first-of-its-kind tour combines the power of experiential marketing with advanced targeting technology to deliver a relevant, convenient and curated brand experience for consumers.…

MMNA's New "Small Batch" Philosophy Debuts With Crossover Family Marketing Effort Ahead of Far-Reaching Changes to the Brand's Go-To-Market Strategy Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the US for the second consecutive year, is on the rise, but in order to accelerate that growth, the company is thinking small. But not small as in diminutive, small as in "Small Batch," a term that speaks to carefully crafted products, thoughtfully curated collections and a proudly…