mobile advertising

TapClicks, the leading provider of Smart Marketing Cloud solutions, announced the launch of new connector packages to the TapData family, designed to enhance marketers’ access to Apple Search Ads campaign data, and to extract and blend that…
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DT will create Green Media Products using Scope3 data, empowering brands and agencies to run high impact mobile campaigns with a reduced carbon footprint on DT's 100% direct supply Digital Turbine, Inc., the mobile ad platform that powers…
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Initially, mobile marketing was just about basic text messages, but with the proliferation of smartphones and increased dependence on mobile devices for daily tasks, businesses have prioritized their mobile marketing efforts. As mobile…
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Mobile marketing for B2B marketers is the practice of using mobile devices and platforms to reach and engage with other businesses. This includes tactics like mobile-optimized websites, mobile applications, SMS or text message marketing,…
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Millions of businesses invest billions in online advertising especially paid ads so they can reach their target audience and get as many people as possible to notice about their brand. Effective online advertising can result in phenomenal…
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‘Organic marketing is a way to long-term success;’ you have heard this statement more than a few times within your entire marketing tenure. No doubt, organic marketing is essential and effective, but paid marketing is just as important.…
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According to the latest data, Asia continues to be a hotbed for digital advertising spending. The region will see steady growth in advertising expenditure, driven by the increasing number of digital consumers and the rise of e-commerce.…
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Non-personalized traffic has been an essential part of LifeStreet's buying strategy for the past six years. Levi Matkins, LifeStreet CEO, shares what his teams have learned well before LAT was replaced with the App Tracking Transparency…
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Former TapAd COO and Experian Exec Mark Connon brings invaluable operating experience to B2B power player Ad-tech veteran Mark Connon has become the first president of Bombora, the leading provider of B2B Intent data solutions, the company…
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MobileFuse LLC finishes first in Q1 2023 Mobile rankings, while Sharethrough tops the Web Seller Trust Index Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile…
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Pixalate research finds 24% of global open programmatic ad spend on Amazon Fire TV CTV traffic targets apps referred to by 10+ Bundle IDs as of Q1 2023 Pixalate, the market-leading fraud protection, privacy, and compliance analytics…
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Analysis of the OpenRTB Supply Chain Object finds 55% higher Invalid Traffic (IVT) for SCOs marked as incomplete Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile…
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Amazon Fire TV gained 86% year over year market share in North America Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the February 2023 CTV…
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AppsFlyer announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned and knowledgeable experts in the field of mobile ad fraud and security, and brings over a decade of…
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YouAppi, a leading global marketing platform for the world’s largest mobile brands, is excited to announce that it has fully integrated adPOPcorn, owned by IGAWorks, as a supply side platform (SSP). This partnership will further establish…
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This Martech interview with Ian Liddicoat from Adludio - CTO and head of data sciences focuses on Adludio’s core adtech offerings and the role of AI and machine learning in the industry. Hi, Ian. Welcome to our Interview Series. Please…
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SplitMetrics products achieved the titles of a High Performer and a Leader in a ranking by G2, the world's leading software peer-to-peer review platform. The newest G2 Grid Winter 2023 report marks a second consecutive quarter that the…
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Jeff Bander, Chief Revenue Officer at Eye Square talks about the benefits of eye tracking software and how it can benefit digital ad measurement practices: ________ Welcome to this MarTech Series chat, Jeff, tell us about yourself and…
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Report provides detailed rankings for ad sellers across Google, and Apple app stores - including breakdowns by region and device - and highlights InMobi, Magnite, Xandr Monetize as top ad platforms based on mobile open programmatic ad…
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Pixalate's Mobile Ad Fraud Series for December 2022 reveals games and utilities continue to be app categories most targeted by spoofing Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected…
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