Simpli.fi Acquires Leading Agency ERP Developer, Advantage Software
Combination to deliver improved performance and productivity for advertising agencies and media buying organizations
Simpli.fi, a leading programmatic platform for CTV, addressable and mobile advertising, announced that it has acquired The Advantage Software Company, LLC. The acquisition creates a groundbreaking combination of best-in-class features and services available to the advertising industry with improved workflow across all media types, from planning and buying, tracking, accounting and reconciliation. The combined…