Browsing Tag

mobile advertising

Neustar Launches Second-Party Data Marketplace Powered by Fabrick to Improve Targeting and Measurement

Solution Frees Marketers From Dependence on Third Party Consumer Data Threatened by Loss of Cookies and Mobile Advertising IDs Neustar, Inc., a global information services and technology company and leader in identity resolution, launched the Neustar Second-Party Data Marketplace powered by Fabrick to help brands improve marketing outcomes across addressable media channels without relying on third-party data threatened by quality and privacy concerns, including the planned loss of third-party cookies and mobile…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Teads, Vungle, Animoto, Digital Media Solutions and Taboola . Teads Launches Teads Conversions Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought…

Vungle Acquires AlgoLift, a Leading Marketing Intelligence Platform for Mobile Advertising

Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV  Vungle, the leading mobile ad network and in-app monetization platform, announced the acquisition of AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers. The acquisition adds AlgoLift’s industry-leading algorithms and optimization technology to Vungle’s global, creative-centric advertising network to give advertisers actionable intelligence to…

Addressing the Malvertising Trend of Malicious Cloned Sites, GeoEdge Becomes the First Ad Security Solution to Block Ads leading to Cloned…

Research from ad security provider GeoEdge has found that malicious content has become the fastest growing tactic for malicious advertising in 2020, accounting for 50% of all malicious advertising today. Why? Malicious advertisers are the most performance-driven marketers in the world, and nefarious content is six times more effective than auto-redirect ads. Malicious advertisers can buy a cloned website template for a few dollars and use IP addresses to more effectively target users. And COVID-19 has given malicious…

AdColony Announces Adrian Watkins as Marketing & Growth Director, APAC

AdColony, the in-app marketplace for brands with a focus on gaming, announced that industry veteran Adrian Watkins as its Director of Marketing and Growth, APAC. In his new role, Adrian will oversee and lead AdColony’s overall growth and best-in-class marketing for its Asia Pacific business. With 20 years of global experience leading growth and marketing for publishers, agencies, and their brands, Adrian was most recently Chief Strategy Officer for theAsianparent under which revenue, traffic and app installs increased…

Out There Media Strengthens Leadership Team With Africa CEO Appointment

Out There Media appoints industry leader Donald Mokgale as CEO of Sub-Saharan Africa Out There Media (OTM), a global leader in mobile advertising and data monetisation, has announced that it has appointed Donald Mokgale as its new CEO for Sub-Saharan Africa starting today. Donald will be responsible for the overall P&L of the region, driving sales growth by working closely with brands and agencies, and OTM’s mobile operator partners. Donald has been in the advertising and media industry for over 13 years and has…

Why Western Companies Can Look to Asia To Be Part of The World’s Next Big Advertising Boom

Mobile advertising in Asia growing at fastest rate in the world, and set to continue Digital marketers from South Korea's InterAd provide expert comment Seoul-based digital marketing experts InterAd have provided insight into the future of mobile advertising in Asia - and how Western companies can be part of the next big advertising boom. The SEO and SEM specialists have revealed that mobile advertising is growing at a greater rate in Asia than anywhere else in the world, and is set to continue to explode over the…

Mobvista Receives SOC2 Type1 Report, Achieves International Level for Data Security and Privacy Protection Standards

Mobvista, a technology platform providing mobile advertising and marketing services, has passed the SOC2 audit, an authoritative international certification standard, and received the SOC2 Type1 report, becoming China's first company in the mobile internet marketing community to obtain such a report. The SOC report is a System and Organization Controls (SOC) service audit report formulated by the American Institute of Certified Public Accountants (AICPA), which includes three forms: SOC1, SOC2, and SOC3. Among them, SOC2…

Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP

Kargo, the leader in mobile advertising, is announcing a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s mobile optimized ad product suite, including the Kargo Sidekick unit, across AMP pages starting in October. The partnership gives Kargo the ability to bring their proprietary ad units to unique AMP inventory, which advertisers can now take advantage of on AMP. The partnership is in response to requests from advertisers and publishers to increase media buying opportunities and…

Ogury Announces Unique Fraud Prevention Capabilities to Ensure Fraud Free In-App Ad Campaigns

Ogury partners with DoubleVerify to assist in the fight against ad fraud and its harmful impact on advertisers Ogury, the global leader in mobile advertising driven by user choice, announced the addition of proprietary App Spoofing Prevention and a partnership with DoubleVerify - a leading software platform for digital media measurement, data and analytics - to strengthen its commitment to fight fraud in advertising. Available today to new and current advertisers, these enhancements add two layers of fraud prevention to…

AdColony Boosts Executive Leadership Team with Internal Promotions

AdColony, the mobile performance marketplace, is pleased to announce the promotion of Camila Franklin, Tabitha Britt, and Jude O’Connor to the roles of Chief Operations Officer, Chief Human Resources Officer, and Chief Revenue Officer respectively. These advancements reflect AdColony’s outstanding financial results during the first half of the year during an unprecedented and difficult time for much of the advertising space. “As we continue to align global strategy and strengthen our position in the marketplace, we are…

Mintegral SDK Going Open-Source For Increased Transparency And Security

Following recent allegations raised about the ad data collected by the Mintegral SDK, Mintegral has announced its SDK will officially become open-source. While Mintegral denies recent allegations, the move to open-source the SDK is seen as a way to increase transparency within the adtech industry and provide complete visibility into its inner workings. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization The Move to Open-Source SDK Mintegral's move to open-source SDK allows mobile developers…

Kargo Acquires Rhombus, Introduces Social Canvas, Exclusive Social Embed Ad Format

Kargo, the leader in mobile advertising, announced that the company has acquired Rhombus, an ad platform built around embedded social content on publishers’ sites. Now called Social Canvas, the technology will be fully integrated into the Kargo platform, where advertisers and publishers can trade on the unique ad placement. Social Canvas is a cookieless targeting solution that aligns brands, including clients Heineken and Allergan, with the news-worthy social posts that editorial teams rely on to tell their stories. Social…

Adjust Announces Senior Appointments To Accelerate Growth In The Americas, Innovate Bot Fraud Detection

Adjust, the global app marketing platform announced the appointments of three senior leaders: Melissa Dickman, Regional VP of Sales, US East, and LATAM; Doug Grounds, VP of Global Solutions Consulting; and Guy Sheffer, VP R&D - Unbotify. The hires follow strong H1 performance for the company as the mobile app economy has remained largely resilient amid a surge in usage during the global pandemic. Marketing Technology News: NAB Show Launches NAB Amplify, Serving Global Media and Entertainment Community Doubling Down…

Mobile Advertising Soared 71% Year-over-Year, According to PubMatic Report

Premium digital technology company PubMatic announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact. According to PubMatic’s Q2 Quarterly Mobile Index, mobile advertising spend increased globally, rising 71% over Q2 2019, and was also 8% higher than Q1 2020. While mobile advertising decreased in the early weeks of the Covid-19 pandemic, it recovered more quickly than desktop advertising, showing strong growth through the end of Q2. Marketing Technology News:…

Vungle and Glug Team Up to Launch ‘Forward To Normal’ Creative Competition

Winning entries will be made into real-life playable mobile ads with a potential reach of over a billion global users Vungle has partnered with Glug to launch 'Forward to Normal' – a creative design competition calling on creatives across the UK to use their skills for good, create positive visions of the future and shape the 'new normal.' As we look ahead to the post-COVID-19 world, there is a unique opportunity to re-imagine and re-organize the world around us. Graphic creative communications are incredibly effective in…

Comscore Introduces Comscore Consumer Intelligence for Local Markets

New offering connects near real-time shopping behavior to local market media consumption, enabling media, advertisers and agencies to optimize local advertising campaigns Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Consumer Orbit, a consumer science company and a leading aggregator of privacy compliant, consumer behavior-based information, announced the launch of Comscore Consumer Intelligence, a game-changing resource created for local market ad sellers, ad agencies…

TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM

What does the role of data play with marketing decisions today?   As an economist and general data nerd, I want to say that nowadays data is everything for making marketing decisions but, as with most things, it is a bit more nuanced than that. Data-informed decision making is critical, but we have to marry the insights we glean from data analysis with our human sense, understanding, and empathy for our clients and their customers, especially when working with such a new set of critical issues for our clients. A…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from App Annie, CommerceIQ, mCanvas, AcuityAds, and Mediaocean. App Annie Ascend Unlocks Mobile Advertising and Monetization App Annie, the leading mobile data and analytics company, announced the availability of App Annie Ascend. This will introduce the first mobile performance suite that provides both app market data as well as advertising analytics. All of this is powered by data…

The Prescription for Pharma Industry? More Digital Advertising

The first Bayer ad for aspirin in 1893 advertised the drug as “instant relief! You’ll feel better fast! Relax as your pain goes away!” For brands in the pharma industry, the same can be said about digital advertising. Pharma ad spend continues to climb around the world, with WARC (World Advertising Research Center) predicting an uptick of 4.9% globally in 2021. The biggest shift in the sector? The move towards digital. When it comes to advertising, the pharma industry has always been the more cautious member of the…