Company Debuts Industry-First Companion Ad Solution at OAAA Geopath Conference Quorum’s new ad platform for the out-of-home (OOH) advertising industry …
Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads
PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its …
What Exactly Are the New Playin Ads That Are Appearing in Playable Ads?
Nowadays, the scale of mobile advertising never seems to stop expanding. However, we are not 100% sure if this is …
What This Year’s Hong Kong Electronics Fair Shows Us About the Future of Retail AI
There is no question that AI and robotics will have a profound impact on the retail industry – but precisely …
How Do Foldable Screens Impact Mobile Advertising?
Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the …
Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018
Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly …
IDnow Pushes for 100 Million Euro Sales Target with New CEO and CFO
IDnow, a leading provider of Identity Verification-as-a-Service solutions with more than 250 customers including N26, Commerzbank and UBS, brings two …
ADYOULIKE Launches Native Stories Format in Partnership with GMC Media
ADYOULIKE, the leading native technology platform, has announced the launch of Native Stories, a new mobile advertising format, in exclusive …
TechBytes with Elan Carter, Vice President, US Programmatic Strategy, YouAppi
Tell us about your role and the team/technology you handle at YouAppi. I joined YouAppi earlier this year to help …
AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising
Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile …
TechBytes with Graeme Finneberg, Country Manager, UK, mediarithmics
Tell us about your role at mediarithmics and the team/technology you handle. mediarithmics is an end-to-end Data Marketing Platform (comprising …
MarTech Interview with Christophe Collet, Chief Executive Officer, S4M
"If you want to be a real contender in the fast-growing MarTech industry, you must find a way to make …
Yieldmo Welcomes Sergei Izrailev and David Moore to Power New Active Engagement Audience and Analytics Capabilities
Yieldmo, the leader in engagement-powered mobile advertising, is proud and excited to welcome two new members to the team. Sergei …
New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain
Company Releases Q4 2018 QMI Report, Highlighting Key Trends in Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for …
Three Ways Context Helps to Cut Through the Mobile “Noise”
Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected …
Adsmovil Launches ‘Adsmovil Personas’ Audience Data Platform for the US Hispanic Market with More Than 25 Million Profiles
Hispanic Mobile Media Company Offers Decoupled and Deterministic Data on Hispanic Profiles Adsmovil, the leading mobile advertising company targeting US …
TechBytes with Jeremy Bondy, Global VP Revenue, Vungle
Jeremy Bondy Global VP Revenue at Vungle Vungle's technology is designed and engineered to help ensure their clients maintain the …
Branding to Store Benchmark Study: On Average It Costs Just $6 to Drive a Consumer to Store
Until now there has been almost no investment in testing the returns generated by mobile advertising. We, therefore, wanted to …
Ericsson Emodo Partners with Axonix to Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic Advertising
The Digiday Technology Award-Winning Emodo Platform Verifies Bid Requests Using Carrier Data in Order to Tackle the Industry’s Inaccuracy Problem …
DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns
S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the …