Nine months ago, 5G was set to take the mobile and digital world by storm. Depending on who you ask, …
Mobile Advertising Needs More Than Just 5G
The mobile advertising market is booming – it’s expected to account for 43% of all media ad spend next year – …
Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables
Programmatic Advertising Leader Simpli.fi ‘s User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences …
Shadowfencing Redefines Proximity Targeting for Leading Brands Across the US
do it outdoors media in partnership with Blue Bite have further enhanced their fleet of mobile billboards. The out-of-home (OOH) …
Tech Mahindra Picks InMobi to Offer Industry’s First Video Adtech for Mobile Devices
Tech Mahindra and InMobi Collaborate to Transform Mobile Video Advertising for Telecom Providers, Media and Entertainment Companies Indian Digital Transformation …
MarTech Interview with Benoit Grouchko, CEO and Founder at Teemo
"Location data lets marketers measure in-store performance with similar accuracy as they would measure eCommerce performance." Tell us a bit …
Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2
Basis Has Been the Top DSP for the Past Three Years Centro, a global provider of advertising technology, announced that …
In-App Versus Open Web: Adopting Strategies for Optimal Customer Engagement
Optimizing mobile engagement requires an understanding of what both avenues offer and how they can be used effectively for customer …
Shuttlerock Expands to Midwest with New Chicago Office
Shuttlerock, the preeminent provider of mobile-first creative, announced the company has opened a Midwest office in Chicago to better serve …
PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud
Advertisers Ditch Open Market in Favour of Private Marketplaces for Better In-App Integrity Premium digital technology company, PubMatic, released the …
The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020
What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
Google Expands App Advertising Opportunities for Buy-Sell Players
Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would …
TotalAR Transforms Marketing Content from Static to Interactive
Holopundits’ Proprietary Enterprise AR Platform Seeks to Bolster the Effectiveness of Marketing Campaigns Worldwide Customer engagement and conversion are challenges …
TechBytes with Abi Jacks, Senior Director of Marketing, Europe, at Rakuten Marketing
Tell us about your role and the team/technology you handle at Rakuten Marketing. I am the Senior Director, Marketing for …
TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX
Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications …
Shuttlerock Expands European Presence to Paris
Nicolas Moyon Named Head of Mobile Video Advertising Company’s French Market Shuttlerock, the pre-eminent provider of mobile-first creative, announced an …
SAPO Adopts AppNexus’ Full-Stack Technology
Leading Portuguese media company will rely on AppNexus technology to accelerate its digital transformation AppNexus, a Xandr company and a …
Quorum’s Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data
Company Debuts Industry-First Companion Ad Solution at OAAA Geopath Conference Quorum’s new ad platform for the out-of-home (OOH) advertising industry …
Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads
PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its …
What Exactly Are the New Playin Ads That Are Appearing in Playable Ads?
Nowadays, the scale of mobile advertising never seems to stop expanding. However, we are not 100% sure if this is …