Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile …
TechBytes with Graeme Finneberg, Country Manager, UK, mediarithmics
Tell us about your role at mediarithmics and the team/technology you handle. mediarithmics is an end-to-end Data Marketing Platform (comprising …
MarTech Interview with Christophe Collet, Chief Executive Officer, S4M
"If you want to be a real contender in the fast-growing MarTech industry, you must find a way to make …
Yieldmo Welcomes Sergei Izrailev and David Moore to Power New Active Engagement Audience and Analytics Capabilities
Yieldmo, the leader in engagement-powered mobile advertising, is proud and excited to welcome two new members to the team. Sergei …
New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain
Company Releases Q4 2018 QMI Report, Highlighting Key Trends in Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for …
Three Ways Context Helps to Cut Through the Mobile “Noise”
Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected …
Adsmovil Launches ‘Adsmovil Personas’ Audience Data Platform for the US Hispanic Market with More Than 25 Million Profiles
Hispanic Mobile Media Company Offers Decoupled and Deterministic Data on Hispanic Profiles Adsmovil, the leading mobile advertising company targeting US …
TechBytes with Jeremy Bondy, Global VP Revenue, Vungle
Jeremy Bondy Global VP Revenue at Vungle Vungle's technology is designed and engineered to help ensure their clients maintain the …
Branding to Store Benchmark Study: On Average It Costs Just $6 to Drive a Consumer to Store
Until now there has been almost no investment in testing the returns generated by mobile advertising. We, therefore, wanted to …
Ericsson Emodo Partners with Axonix to Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic Advertising
The Digiday Technology Award-Winning Emodo Platform Verifies Bid Requests Using Carrier Data in Order to Tackle the Industry’s Inaccuracy Problem …
DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns
S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the …
TechBytes with Mark Ballard, VP, Research, Merkle
Mark Ballard VP, Research, Merkle Social media advertising has been the vanguard of growth for firms and brands that are …
TechBytes with Tal Shoham, COO Mobile at ironSource
Tal Shoham COO Mobile, ironSource Given the rapid transformation in programmatic advertising technologies, businesses are preparing for further disruptions in …
TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software
Jana Christoviciute Director, Customer Engagement, and Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of …
Interview with Tom Pallack, CEO, SITO Mobile
"Location is a critical part of the customer journey and mobile platforms are the catalyst for bringing those insights to …
comScore Launches Enhanced Custom Reporting to Advance Mobile Capabilities
New comScore Enhancements for Mobile Capabilities Provide Deeper Mobile Insights and Broader Competitive Intelligence for Marketers comScore, a trusted partner …
Emodo Unveils First-Ever Institution for the Mobile Programmatic Ecosystem
Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem Emodo, Ericsson’s mobile advertising and data monetization platform, announced …
Adsonica and Advangelists Announce Mobile Audio Ads
Video Performance at Display Cost Adsonica and Advangelists LLC announced the immediate availability of Audio Ads on the Advangelists automation based …
Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem
The Emodo Institute Will Offer Research and Learning Programs to Help Increase Clarity and Confidence Across the Mobile Programmatic Ecosystem …
New Study Finds Women Are Leading a Trend of Opt-In Advertising
Women Comprise 55% of People Who Engage with Opt-In or “Value Exchange” Video Ads, and Women Generate a Video Completion Rate …