mobile advertising

SplitMetrics products achieved the titles of a High Performer and a Leader in a ranking by G2, the world's leading software peer-to-peer review platform. The newest G2 Grid Winter 2023 report marks a second consecutive quarter that the…
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Jeff Bander, Chief Revenue Officer at Eye Square talks about the benefits of eye tracking software and how it can benefit digital ad measurement practices: ________ Welcome to this MarTech Series chat, Jeff, tell us about yourself and…
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Report provides detailed rankings for ad sellers across Google, and Apple app stores - including breakdowns by region and device - and highlights InMobi, Magnite, Xandr Monetize as top ad platforms based on mobile open programmatic ad…
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Pixalate's Mobile Ad Fraud Series for December 2022 reveals games and utilities continue to be app categories most targeted by spoofing Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected…
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Technology, powered by a blend of AI and manual reviews by educators, reveals ~400 likely child-directed apps with programmatic ads across Roku and Amazon Fire TV, all of which share location information with advertisers and/or data…
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Digital advertising has come a long way since AT&T purchased the first online banner ad in 1994. Pay-per-click (PPC) ads have since emerged to become firm favourites of brand marketers and mobile advertising exploded courtesy of the…
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Pixalate's Mobile Ad Fraud Series for November 2022 reveals games and utilities are app categories most targeted Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile…
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Report provides detailed rankings for ad sellers across Roku and Amazon Fire TV app stores - including breakdowns by region and device - and highlights Magnite, Comcast's FreeWheel, Xandr as top ad platforms based on CTV open programmatic…
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The New Valpak Changes the Way Business and Brands Reach and Engage Consumers Across Neighborhoods and the Nation Valpak, the leader in American household data, direct marketing and omnichannel media solutions, today outlined key aspects…
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Survey finds 63% of respondents optimistic for the year ahead and 88% planning to increase their ad spend, with ongoing changes to targeting and attribution seen as the most significant industry challenge Liftoff, the leading growth…
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The AI-driven technology company has upgraded its platform with highly advanced Deep Learning technologies. Creating more intelligent, interactive and data-driven advertising, which truly amplifies its clients’ mobile campaigns in the…
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Research study reveals 2x more ad fraud in Q2 2022 on Roku apps without app-ads.txt vs. with app-ads.txt; IVT rates were 16% on Roku devices and 17% on Amazon Fire TV devices Pixalate, the market-leading fraud protection, privacy, and…
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97% of delisted CTV apps for Q3 were from the Roku store (1,636), while Amazon Fire TV delisted 3% (49). Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile…
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Brands are planning to increase their Connected TV advertising budget by 44% in 2023 in order to tap into growing consumer adoption AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer…
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Kargo Delivers Differentiated Ad Opportunities at Scale for UK Publishers Kargo announced that the company has reestablished a presence in the UK to provide local support to the company’s growing list of European customers and publisher…
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App install ad spend budgets dropped 14% in the first half of 2022, but the use of owned media is on the rise AppsFlyer released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The…
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New monthly index - launching with August 2022 rankings - helps ad tech industry navigate compliance with the Children's Online Privacy Protection Act (COPPA). 12.8% of open programmatic ad spend goes to likely child-directed apps,…
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Study finds that users already on newer iOS versions are most likely to upgrade and that devices running newer versions of iOS are at reduced risk of ad fraud attacks. Pixalate, the market-leading fraud protection, privacy, and compliance…
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Dave Ramsay will direct Adludio’s strategy, product roll-out and the transformation of its global offering, while Ian Liddicoat will lead on company’s technology, analytics and insights capabilities Adludio, the global advertising platform…
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SplitMetrics, an Apple Search Ads Partner, has been named a High Performer in G2 Grid Reports. The honors go to SplitMetrics Acquire, an intelligent data-driven platform for Apple Search Ads optimization and automation at scale, that got…
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