Shuttlerock, the preeminent provider of mobile-first creative, announced the company has opened a Midwest office in Chicago to better serve …
PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud
Advertisers Ditch Open Market in Favour of Private Marketplaces for Better In-App Integrity Premium digital technology company, PubMatic, released the …
The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020
What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
Google Expands App Advertising Opportunities for Buy-Sell Players
Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would …
TotalAR Transforms Marketing Content from Static to Interactive
Holopundits’ Proprietary Enterprise AR Platform Seeks to Bolster the Effectiveness of Marketing Campaigns Worldwide Customer engagement and conversion are challenges …
TechBytes with Abi Jacks, Senior Director of Marketing, Europe, at Rakuten Marketing
Tell us about your role and the team/technology you handle at Rakuten Marketing. I am the Senior Director, Marketing for …
TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX
Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications …
Shuttlerock Expands European Presence to Paris
Nicolas Moyon Named Head of Mobile Video Advertising Company’s French Market Shuttlerock, the pre-eminent provider of mobile-first creative, announced an …
SAPO Adopts AppNexus’ Full-Stack Technology
Leading Portuguese media company will rely on AppNexus technology to accelerate its digital transformation AppNexus, a Xandr company and a …
Quorum’s Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data
Company Debuts Industry-First Companion Ad Solution at OAAA Geopath Conference Quorum’s new ad platform for the out-of-home (OOH) advertising industry …
Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads
PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its …
What Exactly Are the New Playin Ads That Are Appearing in Playable Ads?
Nowadays, the scale of mobile advertising never seems to stop expanding. However, we are not 100% sure if this is …
What This Year’s Hong Kong Electronics Fair Shows Us About the Future of Retail AI
There is no question that AI and robotics will have a profound impact on the retail industry – but precisely …
How Do Foldable Screens Impact Mobile Advertising?
Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the …
Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018
Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly …
IDnow Pushes for 100 Million Euro Sales Target with New CEO and CFO
IDnow, a leading provider of Identity Verification-as-a-Service solutions with more than 250 customers including N26, Commerzbank and UBS, brings two …
ADYOULIKE Launches Native Stories Format in Partnership with GMC Media
ADYOULIKE, the leading native technology platform, has announced the launch of Native Stories, a new mobile advertising format, in exclusive …
TechBytes with Elan Carter, Vice President, US Programmatic Strategy, YouAppi
Tell us about your role and the team/technology you handle at YouAppi. I joined YouAppi earlier this year to help …
AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising
Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile …
TechBytes with Graeme Finneberg, Country Manager, UK, mediarithmics
Tell us about your role at mediarithmics and the team/technology you handle. mediarithmics is an end-to-end Data Marketing Platform (comprising …