mobile advertising

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, announced the next generation of its Ad Trust and Safety API suite to aid clients in today's…
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Research conducted by Pixalate found that over 1.5MM apps listed in the Google Play and Apple App stores haven't been updated in over two years Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for…
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Porter's role will be to strengthen Ogury's relationship with media agencies globally Ogury, the global technology leader in mobile advertising anchored in privacy protection, announced the appointment of Simon Porter as Global Head of…
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Ogury, the global technology leader in mobile advertising anchored in privacy protection, today announced the acquisition of Motionly, a SaaS solution that designs, deploys and measures interactive rich media animations in-app and in-web.…
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Brands Can Now Buy on Guaranteed Attention Across Kargo’s Highly Differentiated Suite of Ad Formats and Placements Kargo announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo expands the…
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A key challenge for the effective use of DSPs is lack of in-depth analytics knowledge among marketers. Start.io's Maia platform, built on AI and NLP, addresses a key challenge for effectively using DSPs in light of the lack of in-depth…
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Mobvista subsidiary, Mintegral, recently announced it has ranked over 690 times on AppsFlyer's latest Performance Index XIV. The AppsFlyer Performance Index is a comprehensive industry-standard report that highlights top mobile media…
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DR-ONETM is DigitalReef's software platform that integrates mobile advertising, marketing, and app engagement tools for mobile operators, OEMs, and application developers. DigitalReef, a leading global mobile advertising, and marketing…
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Company ranks as a top growth partner in the North America market Motive Interactive, a leading data-driven performance marketing company, was ranked #2 for growth on the AppsFlyer's Performance Index 14th edition, ranking the top media…
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Apple’s privacy changes continue to disrupt both app marketers and mobile media companies, with 25% of total budgets shifting from iOS to Android in 2021 AppsFlyer today released the 14th edition of its Performance Index, ranking the top…
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Ogury, the global technology leader in mobile advertising anchored in privacy protection, partnered with Lumen Research, the leading technology in attention measurement, to conduct a joint study to measure the attention generated by their…
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Leading performance marketing company leverages mobile expertise and new app studio to increase value to consumers by driving brand discovery Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company, today announced…
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There is an endless debate when it comes to mobile advertising, and mostly this revolves around the effectiveness of mobile advertisement against other forms of advertisements.  While it is incorrect to say that conventional forms of…
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Martin's remit will be to drive the company's growth and international expansion Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Geoffroy Martin as Chief Operating…
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Ogury, a global technology leader in mobile advertising anchored in privacy protection, announced the appointment of Ossie Bayram as UK country director. In his role, Bayram aims to increase Ogury’s  position as the go-to mobile ad…
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2021 has been difficult for mobile advertisers, with a range of measures introduced that have made it harder for them to reach their audiences. But these measures also present new opportunities for marketers in 2022. Levi Matkins, CEO at…
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Ogury, a global technology leader in mobile advertising anchored in privacy protection, expands its business in North America with a new office in Canada. Operations in the region will be led by Sandra Mackechnie, Country Manager based in …
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LoopMe, a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly $100…
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Adtech and data veterans bring extensive experience growing businesses and machine learning democratization Moloco (http://www.moloco.com), a leader in machine learning (ML) and growth solutions for mobile marketers, announced today that…
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HUAWEI Ads, Huawei's mobile advertising division, announced that it has joined the Malaysian Digital Association (MDA) and signed a partnership agreement with GroupM, a media investment company, in which the latter will serve as the…
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