Until now there has been almost no investment in testing the returns generated by mobile advertising. We, therefore, wanted to …
Ericsson Emodo Partners with Axonix to Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic Advertising
The Digiday Technology Award-Winning Emodo Platform Verifies Bid Requests Using Carrier Data in Order to Tackle the Industry’s Inaccuracy Problem …
DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns
S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the …
TechBytes with Mark Ballard, VP, Research, Merkle
Mark Ballard VP, Research, Merkle Social media advertising has been the vanguard of growth for firms and brands that are …
TechBytes with Tal Shoham, COO Mobile at ironSource
Tal Shoham COO Mobile, ironSource Given the rapid transformation in programmatic advertising technologies, businesses are preparing for further disruptions in …
TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software
Jana Christoviciute Director, Customer Engagement, and Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of …
Interview with Tom Pallack, CEO, SITO Mobile
"Location is a critical part of the customer journey and mobile platforms are the catalyst for bringing those insights to …
comScore Launches Enhanced Custom Reporting to Advance Mobile Capabilities
New comScore Enhancements for Mobile Capabilities Provide Deeper Mobile Insights and Broader Competitive Intelligence for Marketers comScore, a trusted partner …
Emodo Unveils First-Ever Institution for the Mobile Programmatic Ecosystem
Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem Emodo, Ericsson’s mobile advertising and data monetization platform, announced …
Adsonica and Advangelists Announce Mobile Audio Ads
Video Performance at Display Cost Adsonica and Advangelists LLC announced the immediate availability of Audio Ads on the Advangelists automation based …
Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem
The Emodo Institute Will Offer Research and Learning Programs to Help Increase Clarity and Confidence Across the Mobile Programmatic Ecosystem …
New Study Finds Women Are Leading a Trend of Opt-In Advertising
Women Comprise 55% of People Who Engage with Opt-In or “Value Exchange” Video Ads, and Women Generate a Video Completion Rate …
Brand Safety Remains Top Advertising Concern as Incidents Rise 25 Percent: DoubleVerify Report
DoubleVerify Reports Latest Global Trends in Digital Media Quality DoubleVerify, the leading independent provider of digital media measurement software, released …
Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend
Emodo Audiences Uses Carrier Data to Verify Data Accuracy and Improve Targeting at the Outset, Preventing Wasted Ad Spend and …
Sift Uses Digital Element’s Geolocation, Proxy Data to Improve Mobile App Targeting Solution
NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale Digital Element, the global geolocation data and …
Effective Mobile Advertising Pivots on Blockchain, AI/ML and Anti-Fatigue Technologies
S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last …
Don’t Go Chasing (Mobile Ad) Waterfalls for Mobile In-App Publishing
Header Bidding: Digital media’s favorite phrase over the past few years. While header bidding technology has proliferated primarily around desktop …
The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising
Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is …
UpSnap Engages MarketStar as Sales Channel for Proprietary IDM Solution
UpSnap Has Engaged MarketStar to Augment the Existing Sales Organization UpSnap Inc., a leading provider of mobile and intent-based advertising …
Interview with Ari Brandt, CEO and Co-Founder, Receptiv
"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers …