Browsing Tag

mobile advertising

AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About Compliance with Privacy…

AppsFlyer, the global attribution leader, published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance for advertisers seeking to optimize return on their investment in mobile advertising campaigns. According to the white paper, while advertisers are generally satisfied with the features of their measurement solutions, concerns remain high when it comes to privacy protection and compliance capabilities. Marketing Technology…

Jetfuel Proves Influencer Marketing Outcomes Can Be Measurable While Ranking High on 10 of AppsFlyer’s Leaderboards for Performance…

Lading influencer marketing platform, Jetfuel announces its unprecedented rankings in 10 categories of AppFlyer's performance marketing leaderboard. Influencer marketing has long been criticized as a black box for advertisers who want to see measurable outcomes for their expenses. Jetfuel's high rankings in 10 categories of AppsFlyer's Performance Index XII, which has been ranking the top media sources in mobile advertising since 2015, demonstrate that not only can this kind of marketing be measurable, it can provide…

Nativex Earns Privacy Certification From ePrivacy

Nativex, a technology platform providing mobile advertising and marketing services, today announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Nativex earned the ePrivacyseal EU, which attests to a product's compliance with the requirements imposed by EU data protection legislation, in accordance with EU General Data Protection Regulation (GDPR). This news further demonstrates Mobvista's continued commitment to providing compliant and trusted…

Fluent Recognized As Multi-Category Mobile Leader In 2021 AppsFlyer Performance Index XII

Fluent, Inc. , a leading data-driven performance marketing company, was named across seven lists in AppsFlyer’s Performance Index XII, up from four lists in edition XI. In addition to top rankings in North America, Fluent made its debut as the number 10 fastest-growing media source in Western Europe. Marketing Technology News: Enthusiast Gaming Signs Integrated Partnership With TikTok Other notable accolades include: Global In-App Purchase (IAP) Index: #2 Power Ranking (Social Casino, iOS) North America…

AppsFlyer’s Latest Performance Index Shows Google Leads In Scale, While Facebook Dominates Quality

Accelerated digital transformation coupled with growing awareness of user privacy sparked changes in consumer behavior AppsFlyer, the global attribution leader, today released the 12th edition of its Performance Index, ranking the top media sources in mobile advertising. In this edition, Google extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking: from 69 vs. 68 power ranking score in Index 11 (covering the first half of 2020) to 69 vs. 64 in Index 12 (covering the second half of…

Tapjoy Launches Country Multipliers As Its Mobile Offerwall Sees Its Best Quarter Ever in Q4 2020

Country-specific currency exchange rates enabled Ludia to increase ad revenue by 165% percent across more than a dozen countries. Tapjoy, a leading mobile advertising and app monetization company, launched a self-serve Country Multipliers tool for its industry leading offerwall, designed to help app publishers optimize revenue on a per-country basis. Now available through the Tapjoy dashboard, Country Multipliers enable publishers to increase offerwall conversions by awarding virtual currency for rewarded advertising…

SmartMedia Technologies Unveils The Next Evolution Of NFTs To Create Unprecedented Advertising Outcomes For Brands

SMT's proprietary SMOs expand upon NFT capabilities to provide increased engagement and user function for brands and consumers In a push to revolutionize brand-to-consumer engagement, SmartMedia Technologies is launching The SmartMedia Lab: a self-service platform that allows agencies and brands to create immersive mobile advertising campaigns using its proprietary non-fungible tokens (NFTs), known as SmartMedia Objects (SMOs). The SMOs can be distributed and attributed programmatically across display, social, search and…

Digital Turbine Announces Definitive Purchase Agreement to Acquire Fyber N.V.

Digital Turbine, Inc. announced today that it has entered into a definitive purchase agreement to acquire approximately 95% of the shares in Fyber N.V. a leading mobile advertising monetization platform empowering global app developers to optimize profitability through quality advertising. With its proven expertise in mediation and real-time bidding, Fyber has amassed an extensive network with more than 180 programmatic demand partners that reach a total of 650 million unique monthly active users across more than 180…

CA+ Launches to Transform Mobile Advertising Production with Live Action, 3D Animation and Motion Graphics

New creative agency model offers the highest quality asset creation that's faster, better, cheaper for delivery across TV, Mobile, Web, OTT, and DOOH  Consumer Acquisition today launched its creative services agency CA+ that will focus on big brand thinking, strategy and creative for clients. Having already created hundreds of thousands of ads via animation, editorial and motion graphics for clients, CA+ was created to enhance its service offering with live-action video production, full post-production services, 3D computer…

clean.io and Kargo Partner to Combat Malvertising for the Mobile Advertising Ecosystem

Partnership provides Kargo's publishers with best-in-class protection from malicious ads while preserving ad revenue clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Kargo, the leader in mobile advertising, today announced a partnership aimed at preserving publisher revenue while ensuring the mobile ads delivered via the Kargo platform are free from malware. Marketing Technology News: Genesys Report Reveals Pandemic Driving People to Seek Connections in Unexpected…

Otello Announces Definitive Agreement to sell AdColony to Digital Turbine

Otello announced that it has entered into a definitive agreement to sell AdColony to Digital Turbine, Inc. for a total estimated consideration of $400 million. Digital Turbine is a global mobile technology company, passionate about delivering the right content to the right person at the right time across all Android devices. The company's on-demand media platform powers frictionless app and content discovery, user acquisition and engagement, operational efficiency, and monetization opportunities. Digital Turbine's…

Digital Turbine Acquires AdColony for $400 Million to Accelerate Growth with Strong Programmatic and Brand Exchange Business

Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, announced the signing of a definitive agreement to sell the global leader in mobile game advertising and monetization, to Austin-based Digital Turbine, a global on-device mobile platform company, for a total estimated consideration of $400 million. “We are extremely excited to announce the acquisition of AdColony today,” said Bill Stone, CEO of Digital Turbine. “We look forward to welcoming the AdColony team to the Digital Turbine family and believe…

IDFA in the New Year 2021

2020 was supposed to be a transformational year for the mobile advertising industry. While it did indeed end up being transformational, it was in ways no one wholly expected as the pandemic changed everything - including media habits. 2021 again purports to be transformational but this time Apple’s rollout of its IDFA changes (which ended up being delayed last year) coupled with other data privacy trends will likely be the forces driving change across the mobile landscape. With over 720 million users, it’s safe to say…

AdColony Widens the Opportunity for Brands to Connect With Players Beyond the Game, with Mobile Legends: Bang Bang Esports

AdColony, the in-app marketplace for brands, with a focus on gaming, unveiled sponsorship rights to Moonton’s best known multiplayer online battle arena game, Mobile Legends: Bang Bang, via their recently announced partnership with Mana, the Singapore-based gaming and esports brand consultancy firm. This agreement will enable AdColony to offer brands in Southeast Asia a streamlined approach to sponsorship and advertising in esports alongside their investment in gaming. Through this partnership, AdColony will have the…

TechBytes with Guy Books, VP Product at GeoEdge

Tell me about the AdWatch offering you just announced? In the fast-paced world of real-time programmatic advertising, when ads are sold and placed to the right user in a fraction of a second, it’s important to be able to slow down and view the actual ad. AdWatch enables viewing each ad and upholding brand safety protection while providing complete transparency and control to ensure that the publisher’s standards are met and that the ads don’t include unpleasant visuals, IP infringements, or counterfeit goods. Now,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Appier (Customer Acquisition), Adsmovil (Mobile Advertising), Invoca (Intelligent Assistants), Wavemaker (B2B Data), to Box (Content Management). Appier Launches AIBID to Boost App Marketing Performance Appier, a leading artificial intelligence (AI) company, announces the launch of AIBID, an AI-powered solution dedicated to boosting high-quality app user acquisition and increasing…

Adsmovil Social Influencer Solutions Tap Into Brand Affinity To Bring The Ideal Influencer and Maximum Results

Big Brands Turn To Adsmovil To Reach U.S. Hispanics Adsmovil, a leading digital advertising company with direct relationships with 1,200+ Latin American, Spanish, and U.S. Hispanic publishers, is pleased to announce the implementation of advanced audience profile tools for its Social Influencer offering which allows brands to reach their desired audiences more efficiently to maximize campaign results. As Amazon Social and Tik Tok join the ranks of Instagram, Facebook, Twitter, Snapchat and LinkedIn, brands seek to leverage…

Nativex Expands Presence in TikTok Marketing Partner Program; Integrates TopWorks for Enhanced Ad Creative Solutions

Has Two Unique Offerings In TikTok Partner Directory Nativex, a leading mobile-first advertising platform dedicated to driving ROI, today announced it expanded its partnership with TikTok, the world's leading destination for short-form mobile video with a mission to inspire creativity and bring joy. TopWorks Creative Studio by Nativex joined the TikTok Marketing Partner Program, bolstering the platform's global advertising creative offerings. This partnership demonstrates Nativex's status as a leader in the mobile marketing…

AdColony Sponsors Mobile Esports Trailblazer Mazer Gaming

AdColony, the in-app marketplace for brands, is pleased to announce a new sponsorship agreement with esports organization and mobile esports leader Mazer Gaming, who field the premier Pokémon Go team and 3v3 Pokémon Go Specialist Cup Champions, now with AdColony's support. “2020 was a banner year for mobile gaming and esports, and 2021 will be no different,” said Jonathan Harrop, AdColony’s Senior Director of Global Marketing & Communications. “We firmly believe brands should be investing in opportunities to reach…

Marketing Survival 101: Shifting Trends and Tools in 2021

It’s a new world out there for marketers. Consumer behaviors are now forever changed, and with that has come the rapid adoption of new technology. Our usage of video, Facetime, Zoom, Slack, and Microsoft Teams has skyrocketed, and our collective comfort consuming digital entertainment, shopping online, ordering food, and services with our phones will permanently increase our adoption of these conveniences. The internet has also ushered in a new level of transparency, and COVID-19 forced even the most curmudgeon of us to…