Browsing Tag

mobile advertising

Google Expands App Advertising Opportunities for Buy-Sell Players

Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would help customers to reach the right audiences with the best-in-class experiences using AdMob and App campaigns. Customer Experience (CX) is now widely accepted as a currency to measure effectiveness of Marketing, Advertising, Sales and Customer Service. Without CX, there is hardly any scope to develop and deliver a finite Marketing and Advertising strategy. App developers are constantly…

TotalAR Transforms Marketing Content from Static to Interactive

Holopundits' Proprietary Enterprise AR Platform Seeks to Bolster the Effectiveness of Marketing Campaigns Worldwide Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value and lead to poor ROI. Mobile advertising continues to grow as consumer engagement habits change. TotalAR takes mobile to new levels with Augmented Reality (AR), allowing for customized, captivating and compelling marketing and branding campaigns. US-based…

TechBytes with Abi Jacks, Senior Director of Marketing, Europe, at Rakuten Marketing

Tell us about your role and the team/technology you handle at Rakuten Marketing. I am the Senior Director, Marketing for our European region which involves working with leadership across our European offices to make sure that marketing activity supports new business growth and client revenues. Key to the role and team is the ability to show growth in mature countries within Europe and to efficiently expand into new territories when required. The European team sits across core countries including the UK and Central Europe…

TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX

Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications Officer. OpenX is the world’s largest independent advertising exchange and the first people-based Marketing platform built for the open web. My team leads the organization’s brand positioning and marketing as well as all of our market research efforts designed to help brands and publishers effectively navigate the constantly evolving Digital Advertising landscape. How different is the global Digital…

Shuttlerock Expands European Presence to Paris

Nicolas Moyon Named Head of Mobile Video Advertising Company’s French Market Shuttlerock, the pre-eminent provider of mobile-first creative, announced an expansion from its European headquarters in Berlin, Germany with a new presence in Paris, France. The company has hired Nicolas Moyon, an experienced advertising and Facebook Marketing Partners professional, as head of the French market. Mobile video ad company @shuttlerock expands European reach with Paris location #mobile #video #ads #advertising “Europe holds many…

SAPO Adopts AppNexus’ Full-Stack Technology

Leading Portuguese media company will rely on AppNexus technology to accelerate its digital transformation AppNexus, a Xandr company and a leader in advertising technology, and SAPO (Altice Portugal group), the leading media company in Portugal, announced a new deal. Under the terms, SAPO will adopt AppNexus’ full suite of products which support the buying and selling of digital advertising, including the AppNexus Publisher Ad Server, the Supply Side Platform (SSP) and the Demand-Side Platform (DSP). AppNexus’…

Quorum’s Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH…

Company Debuts Industry-First Companion Ad Solution at OAAA Geopath Conference Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards into a new realm of effectiveness. The company will debut its solution at the OAAA Geopath Conference in Las Vegas, May 20 – 22, showing how OOH Sales reps can easily add companion mobile and social advertising to existing physical OOH placements within their client's media plan. The…

Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads

PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. In the US, digital ad spend recently passed $100 billion due to dominant increases in mobile advertising and video ad spend. As mobile…

What Exactly Are the New Playin Ads That Are Appearing in Playable Ads?

Nowadays, the scale of mobile advertising never seems to stop expanding. However, we are not 100% sure if this is a good trend for advertisers. As products and their subject matter become more and more difficult to differentiate amongst industry players and more advertisements continue to bombard users, the tolerance for advertisements is at a new low. Advertisers are eager to sort out new ways to grab limited user attention in this fragmented modern media landscape. In the mean time, as the industry bids a long farewell to…

What This Year’s Hong Kong Electronics Fair Shows Us About the Future of Retail AI

There is no question that AI and robotics will have a profound impact on the retail industry - but precisely what that impact will be has been a subject of debate. My experience at this year’s Hong Kong Electronics Fair, the world’s largest, gave me a glimpse of how AI will transform the retail experience, starting with the introduction of helpful robots into brick-and-mortar stores, and continuing with the installation of smart machines that can do everything from delivering goods directly to customers to making a tasty…

How Do Foldable Screens Impact Mobile Advertising?

Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself--how the properties of the palette can enhance consumer experiences. As more content consumption moves to smaller devices, having the ability to transform those small screen experiences into larger, more immersive ones will be critical to the future of advertising. Following Huawei's latest announcement of the Mate X phone, which has both 5G capabilities and a foldable…

Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018

Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly Mobile Index (QMI) reveals that the mobile advertising ecosystem is carving a smoother path forward and brands and publishers are seeing the benefits of continued investment and the maturing of the channel.  In-App Header Bidding Continued to Experience Growth Across Devices  The inefficiencies of the waterfall and current ad network mediation saw publishers embracing the efficiency…

IDnow Pushes for 100 Million Euro Sales Target with New CEO and CFO

IDnow, a leading provider of Identity Verification-as-a-Service solutions with more than 250 customers including N26, Commerzbank and UBS, brings two top managers to its Executive Board by appointing Andreas Bodczek as CEO and Joseph Lichtenberger as CFO. At the same time, all founders return to the operational business. The aim is to push ahead with the company’s expansion into other industries and new European markets, breaking through a turnover barrier of 100 million euros the next few years. Andreas Bodczek and…

ADYOULIKE Launches Native Stories Format in Partnership with GMC Media

ADYOULIKE, the leading native technology platform, has announced the launch of Native Stories, a new mobile advertising format, in exclusive partnership with GMC Media, part of the Marie Claire Group. This new 100% mobile experience, unique to the market, is a response to the rise of the 'Stories' format on social platforms. ADYOULIKE Native Stories allows premium publishers to create in a few clicks a content carousel at the top of all their mobile pages across the Open…

TechBytes with Elan Carter, Vice President, US Programmatic Strategy, YouAppi

Tell us about your role and the team/technology you handle at YouAppi. I joined YouAppi earlier this year to help move the company into the programmatic space and expand its’ business offerings. YouAppi has a ton of performance data gathered from years of leading the install and post-install in-app mobile business, and we are now working on making that data more useful in the programmatic landscape. We’re in the process of making our technology offering more accessible to programmatic buyers and brands that execute their…

AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising

Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile attribution company, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 billion app opens. While Facebook and Google continue to dominate the rankings…

TechBytes with Graeme Finneberg, Country Manager, UK, mediarithmics

Tell us about your role at mediarithmics and the team/technology you handle. mediarithmics is an end-to-end Data Marketing Platform (comprising DMP, DSP, CMP, Marketing Automation, and DCO technologies) — or as we call it more succinctly, a Universal Data Platform. I’m responsible for the planning, execution and delivery of strategy across the UK. This includes growing the mediarithmics client base and revenues amongst large publishers, e-commerce brands and media alliances by providing them with the best tools and…

MarTech Interview with Christophe Collet, Chief Executive Officer, S4M

"If you want to be a real contender in the fast-growing MarTech industry, you must find a way to make your company, and all of the people who make it, evolve at the same time as the market and grow with it." Tell us about your role and journey into technology. What inspired you to create S4M? I started my career in the mobile industry in 2004, at a time when the word “smartphone” didn’t even exist. After a few years, I co-founded the Mobile Marketing agency, Adenyo, which was later acquired by Motricity for $100 million.…

Yieldmo Welcomes Sergei Izrailev and David Moore to Power New Active Engagement Audience and Analytics Capabilities

Yieldmo, the leader in engagement-powered mobile advertising, is proud and excited to welcome two new members to the team. Sergei Izrailev joins Yieldmo as Head of Analytics and Data Science, where he will lead development of the company’s audience and analytics products. Izrailev most recently led data science teams at Beeswax, Integral Ad Science and Collective, where he focused on architecture, development, and scaling of data science-based advertising technology products. Prior to advertising, Sergei was a…

New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain

Company Releases Q4 2018 QMI Report, Highlighting Key Trends in Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its fourth Quarterly Mobile Index (QMI) of 2018. The report highlights key trends influencing mobile advertising growth, allowing publishers and advertisers to make smarter decisions around their programmatic strategies. Advertisers are increasingly attracted to the enhanced targeting and increased customer engagement of mobile in-app,…