Browsing Tag

Mobile Brand Search

MomentFeed Reports “Customer Brand Loyalty is on Life Support”

Only 18 Percent of Consumers Search on Mobile for Brand Names MomentFeed, a leader in software that connects global and national brands with consumers who use mobile when they are ready to buy locally, published a report that reinforces the value of local-mobile in the brand marketing mix. Only 18 percent of consumers search on mobile for brand names. Proximity, convenience, relevance, and quality are more important than ever. Although major brands are spending upwards of $70B in TV advertising and digital marketing…