mobile devices

Tobii Pro, the global leader in eye tracking research solutions, introduces a new mobile capability for their marketing and advertising research platform Sticky by Tobii Pro. For the first time, eye tracking research is now available for advertisers and marketers on desktop, laptop and mobile devices. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities Sticky by Tobii Pro is a self-service online platform used for marketing and advertising researchers that combines…

Partnership offers Taboola News content and news curation service to users of the Samsung Internet Browser Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced that Samsung Brazil selected Taboola News as a partner to integrate relevant content from Taboola's premium publishers on mobile phones and other user touch points. Marketing Technology News: Wipro Achieves Google Cloud Partner Specialization in Application Development The new…

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Atlas Obscura, the definitive guide to the world's hidden wonders, with Comscore's industry-leading digital audience measurement. Under the agreement, Atlas Obscura will have access to Comscore's signature Media Ratings solutions with Plan Metrix Multi-Platform in the US, to better understand audience behavior and media consumption across desktop and mobile devices. Marketing Technology News: …

Pidj.co, a nationwide provider of business texting services, announced today a strategic partnership with IQ Wired Inc., a national master agent and technology distributor, to sell Pidj.co’s flagship messaging, marketing and customer engagement platform through IQ Wired’s nationwide network of independent technology sales agents. Pidj.co’s business text messaging platform enables texting on existing landline, VoIP, or toll-free telephone numbers, allowing organizations of all sizes to connect with customers instantly via…

Mobile devices boost productivity for deskless employees, YOOBIC study shows Frontline workers aren't being given the digital tools they need to succeed, leading to disengagement and reduced productivity, according to an international survey of frontline workers published today by digital workplace innovator YOOBIC. A smarter and more connected approach, using mobile devices and enterprise-grade apps, could be the key to achieving operational excellence, refocusing frontline employees on core revenue-driving activities,…

Privia, the industry-leading capture and proposal management solution provider in the government contractor market has announced the inclusion of smartphones and tablets in its suite of capture and proposal management-specific tools. With Privia in mobile devices and collaboration at the palm of the hand, the new integrated suite will cut the proposal team’s review time in half. With the growth of the distributed workforce and remote work on the rise, mobile devices have become an integral part of proposal management…

Interactive Live and On-Demand TV Streaming Platform Will Provide Access to Over 100 Channels of Spanish, English and Italian Programming Claro Enterprise Solutions, a leading global technology services company, announced that it is providing the network connectivity infrastructure to support Boss TV, an innovative new TV streaming platform and content distribution model. Based in Shelby, North Carolina, the Boss TV platform will launch on September 1st, 2020. U.S. customers will have access to over 100 channels of…

Consumers prefer to receive important news from businesses by text, as opposed to email or phone, and report using cell phones as their main source of news and information   Zipwhip, the first company to enable texting on existing business phone numbers, today released the findings of a survey of 1,000 businesses and consumers in New York, California and Washington state; the first regions in the nation to issue comprehensive shelter-in-place orders. The study found that not only are consumers in those states spending…

BlackBerry Limited  released new research that examines how five related Advanced Persistent Threat (APT) groups operating in the interest of the Chinese government have systematically targeted Linux servers, Windows systems and mobile devices running Android while remaining undetected for nearly a decade. The report, titled Decade of the RATs: Cross-Platform APT Espionage Attacks Targeting Linux, Windows and Android, provides further insight into pervasive economic espionage operations targeting intellectual property, a…

NBA-themed game to tip-off later this year Nifty Games, a mobile-first developer and publisher of quick-session, head-to-head sports games, has teamed up with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) to bring an authentic NBA basketball game to mobile devices. Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices Tweet this Under the agreements with the NBA and the NBPA, Nifty Games will create a mobile game…

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry and mobile phones were soon to introduce a new wave of digital advertising. Since then, we’ve seen digital ads and the technologies that power them continue to mature, as consumers become ever more conscious of not only being bombarded by flurries of irrelevant content, but also of…

New National Survey Shows Majority of Americans Annoyed by Mobile Devices During This Family Meal Nearly 7 in 10 Americans (69%) say they find people's use of phones and other mobile devices at the Thanksgiving table annoying — but 43% still allow it, according to a new nationwide survey by a West Des Moines branding and marketing agency. The 2019 Meyocks Thanksgiving Survey of 1,461 Americans shows that despite people's annoyance, 32% admit to checking or using mobile devices themselves during the Thanksgiving meal.…

Make your customers happy and deliver value in your Email Marketing. Makes sense, right? Customer-centric emails that make them happy recipients of your marketing, it's a win-win. Only one problem. What is value to consumers? The Email Addiction Report, carried out by Zettasphere and Email Monday, provides some answers. The report is based on findings from a consumer survey and is freely available. One question probed the type of content that consumers want, asking ‘what new email innovations would interest you’. The…

Recent research by Infogroup found that 93 percent of consumers have received marketing communications that are not relevant to them. The importance of that statistic becomes all the more obvious when you consider the consequences: 44 percent of consumers are willing to switch to brands that better personalize their communications. Personalization is now table stakes for marketing organizations, and nowhere is this truer than in the mobile space. It’s become something of a cliché to say that consumers view their mobile…

The SAP portfolio is subject to constant change, and this has an impact on the operation of SAP applications in data centers. While the management of SAP applications used to be strongly driven by processes and governance considerations, the continuous advance of the digital transformation means that it now also has to provide support for the modernization of the company itself and ensure the successful integration of mobile devices, data analyses, cloud computing, and social media,explains the new PAC Study. “The…

Wibbitz, the leading AI-powered video creation company, introduced Storyteller Circle - a diverse community of creative professionals looking to expand their networks and skill sets around video, photography, music, design, marketing, social media and more. Through a series of events that include panel discussions, cocktail hours, and roundtable breakfasts, the community connects professional storytellers with leaders in the space, and promotes an open environment for the sharing of knowledge and inspiration. Storyteller…

The more we learn about how consumers are using mobile devices, the more we see that marketing in some industries may be off the mark. For example, our recent data study on the fitness app industry shows that the cycles of interest stretch far beyond the New Year’s Day gym rush. The study, which covers 2017, and January 2018, shows that consumers are just as interested in fitness in July as they are in January, and even more so from October to December. This would seem to be an eye opener for industry marketers who look…

The Latest Hootsuite Report Finds the Number of Internet Users Is Now More Than Half the Global Population  In their latest report, leading social media management platform and a leader in the MarTech RADAR 150, Hootsuite, revealed that the number of internet users in the world has now surpassed the 4 billion mark. The report titled, "Digital in 2018", was prepared in collaboration with We Are Social, the global socially-led creative agency. MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow…