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Mobile Measurement Solution

comScore Partners with PushSpring to Enhance and Expand Mobile Audience Segments

comScore Clients Can Now Activate Mobile Audiences Across 300 Million Unique Devices in the US comScore has announced a partnership with mobile audience platform, PushSpring. PushSpring is the largest independent provider of deterministic, mobile-originated data, to make it easier for advertisers to plan and activate mobile audiences. Through this new integration, comScore clients can use its core mobile measurement solution to analyze and define mobile audiences, and instantly send these audience definitions to PushSpring…