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Amazon or Alibaba: Freedonia Compares These Global E-Commerce Leaders

As E-Commerce Expands Globally, Geographic Overlap Will Become Increasingly Important for the Companies In the nearly $4.0 trillion global e-commerce market, East and West is largely divided by the presence of Alibaba and Amazon – with the former dominating the Asia/Pacific region due to its stronghold in China and the latter leading in more affluent areas such as the US and the EU. Currently, geographic overlap between the two is minimal. In fact, Amazon recently announced it is closing its online store in China to focus…