Browsing Tag

mobile trends

Comscore Research Captures Evolving Consumer Mobile Behavior

As consumers around the world spend more time online, new research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, reveals increasing engagement levels on mobile devices as online categories affected by the COVID-19 pandemic begin to recover and digital video consumption rises. This research comes from Comscore's 2020 Global State of Mobile report, which uses Comscore's mobile and multi-platform data to explore mobile trends and behaviors and the impact of COVID-19 on…

Airship Data Study: Location Opt-in Has Reached Its Highest Rate in Years

Airship’s State of Global Mobile Engagement 2020 report provides key year-over-year mobile trends and clarifies the impact of the coronavirus pandemic on mobile apps Customer engagement company Airship revealed top-level results of its global benchmark study, examining the state of mobile app behaviors across nearly 750 million people worldwide. To distinguish between the impact of the pandemic and longer-term changes due to growing data regulations, more stringent app review policies by Apple and Google and ongoing…