VIX Rides the Surge of Massive Video Adoption Reaching Its Largest Digital Audience Ever
Platform Ranks Among the Largest Video Views, Per Nielsen’s Digital Content Ratings Report
VIX, one of the largest multi-cultural video publishers globally, has announced that it currently reaches 67.5% of all multicultural and 64.8% of all millennials on Facebook (57.3 million), per Facebook’s Touchstone Report covering Q2 of 2017. Additionally, VIX ranks fourth among media brands with the largest video views, according to the latest Digital Content Ratings report from Nielsen.
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