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Mobivity

MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity

"I think that the misperception of AI is that it’s general and not understood that it’s specific." Could you tell us about your role and journey into technology? My role as CEO is self-explanatory. My journey into technology started at a very young age and that was the start of a lifelong love affair with technology. I had a genuine curiosity on how everything worked and started programming at a very early age.  As I got older, I was fortunate enough to study Computer Science during the dot-com era. From there, I started…

Mobivity Launches Personalized Offers and Promotions Platform to Consumers across All Print and Digital Marketing Channels

Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management Platform. The Offers and Promotions feature will allow brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency. This allows brands to “turn and burn” codes that tie the consumer’s unique identity directly to redemptions. This brings the power that…

PepsiCo Foodservice Unveils New Digital Lab to Help Restaurants Thrive In The Evolving Digital Marketplace

The new analytics-driven consultancy will bring together digital and technology partners to provide resources and solutions for foodservice customers Digital disruption driven by consumer engagement with technology is transforming the restaurant and hospitality industry. That is why PepsiCo, Inc., announced the launch of PepsiCo Foodservice Digital Lab, a first-of-its-kind suite of capabilities built to connect foodservice operators with the companies, services, insights, and solutions best suited for their specific…

Checkers & Rally’s Selects Mobivity to Power its Mobile Customer Engagement Programs across 875+ Locations Nationwide

Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced that Checkers & Rally’s, an iconic and innovative drive-thru restaurant chain, has selected Mobivity to power its mobile customer engagement programs in over 875 of its U.S. locations. The programs will utilize Mobivity’s Reach to send timely, personalized mobile offers to Checkers & Rally’s customers via SMS text messaging. This will enable the brands to connect with their customers at their moment of…

Mobivity Completes Acquisition of Belly, a Leading Digital Loyalty Solution for Brick and Mortar Businesses

Acquisition Expands Mobivity’s Customer Engagement Platform Deployment by More Than 2,000 Merchant Locations Mobivity Holdings Corp., creators of the award winning re•currency platform that increases customer visits and spend in restaurant, retail, and personal care brands, announced that they have completed the acquisition of the Belly product line assets from Hatch Loyalty. Belly is a leading digital loyalty solution for brick and mortar businesses. Under the terms of the agreement, Mobivity paid $3 Million which was…