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Monetate personalization

Personalization Drives 5x Conversion Rates During Black Friday and Cyber Monday

Monetate Research Shows Increase in Personalization and Better Performance over Last Year Monetate, a Kibo Company and a worldwide leader in personalization, announced findings from Thanksgiving weekend including Black Friday and Cyber Monday. The company, which experienced a 2x increase in session volume this year over last year, found that retailers have increased their use of personalization, and are benefitting this holiday season with dramatically better conversion rates and order values. U.S. Conversion Rates…