Mperativ Unlocks Strategic AI for Marketing with First Cloud Offering to Bring AI Predictions to Marketing Planning and Measurement

Mperativ Adds New Vice President of Applied Data Science, Machine Learning and AI to Advance Vision for AI in Revenue Marketing

Mperativ Raises $6 Million to Operationalize Revenue Mindset Across the Entire Business

85% of Executives Can’t Clearly Map Marketing Spend to Revenue, New Research Reveals