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multi channel marketing attribution

Everything You Wanted to Know About Marketing Attribution

“The best marketing doesn't feel like marketing.”  - Tom Fishburne, Chief Marketoonist While the marketing ecosystem continues to evolve at a dramatic pace, the crux of every business remains unchanged. That is, to improve satisfaction across the customer journey. The art and science of Marketing Attribution exemplifies this objective. With customer analytics coming from multiple channels across multiple devices, finding the exact impact of each interaction on your objectives is tricky. However, getting marketing…