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multi-platform media

Meredith Corporation Teams Up With Kroger

New Data Integration Lets CPG Advertisers Target In-Market Consumers and Directly Measure Sales Impact Meredith Corporation, the leading multi-platform media company focused on women announced that it is teaming up with The Kroger Co.'s media advertising business, Kroger Precision Marketing (KPM), to offer a new integrated media service that will help CPG brands make advertising more shoppable. Meredith's offering provides brand advertisers access to Kroger's first-party purchase data and custom audience segments to power…

Culture Genesis Acquires All Def

Digital studio backed by Tip (“T.I.”) Harris, Jason Geter and Baron Davis makes first acquisition that merges entertainment and technology for multicultural audiences Culture Genesis, a digital studio focused on remixing digital technology for urban, multicultural audiences—announced it has acquired All Def, a multi-platform media company that leverages the cultural power of hip-hop, comedy, and social justice. This marks the first acquisition for the L.A.-based studio best known for its live game show…