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Mumsnet Increases Personalisation for 10 Million Monthly Users With Kameleoon

Mumsnet, the UK’s most popular website for parents, is improving the experience for its community with innovative personalisation technology from Kameleoon. This technology enables Mumsnet to automate and deliver relevant content and offers to users at key points in their customer journey, based on user behaviour and segmentation. 75% of Mumsnet’s 10 million monthly unique visitors say they visit Mumsnet for advice, and 96% say they trust product recommendations on Mumsnet. Given the huge amount of content on its site…