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Music Audience Exchange

Music Audience Exchange Unveils MAX Artist Matching Engine™

Three Year Data Project Maps 1.8 Million Artists to Psychographic and Behavioral Attributes of their Audiences Last week, Music Audience Exchange (MAX) unveiled their groundbreaking MAX Artist Matching Engine™. MAX's latest product was the result of a three-year project from a team of engineers and data scientists. The Artist Matching Engine™ is powered by a novel data model that uses neural networks to map music tastes onto the demographic, psychographic, geographic, and behavioral attributes of music audiences. Read…