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NAPCO Research

Demand for Digital Gifting Reaches All-Time High: New Report Reveals Best Practices, Progress and Areas for Growth in Gift Card eCommerce…

As consumers are pushed to shop online, findings from a new study1 by NAPCO Research, a leading independent retail research firm, examine the progress and areas for growth in digital gifting programs. Based on Blackhawk's sales data, first party sales (e.g., gift cards sold directly from a restaurant and merchant's own website) on its partners' channels since mid-March are up 92% over 2019.2. NAPCO's third annual Merchant Gift Card E-Commerce Evaluation offers merchants the opportunity to compare results to previous years to…

Subscription Programs Delivering Revenue Growth According to New Retail Survey

77% of retail leaders report that a recurring revenue model is a prerequisite for doing business According to a new study conducted by NAPCO Research and commissioned by Ordergroove, the leader in Relationship Commerce, retail leaders are experiencing growing return from recurring revenue programs - such as subscriptions, memberships, reordering, clubs and boxes - with the majority of respondents indicating they consider these programs a “prerequisite for doing business.” Findings from the study, “Retail 2020:…