Banner Before Header
Browsing Tag

negative keywords

How to Do Keyword Research in 5 Steps

The real estate market feels more and more cluttered, making competition fierce. If they’re not careful, agents can get lost in the crowd online. The approach to Marketing as a real estate agent is nuanced given their very specific, local target. When it comes to launching a pay-per-click (PPC) campaign, the real estate space is unique. Since the target customer is very specific, keywords must be specific too, and this requires research. Keyword research can be complicated and confusing, but the reality is, it needs to be…