NelsonHall

Digital Customer Experience Study Reveals an Increased Emphasis on Top-Down CX Transformation NelsonHall has completed a new study entitled Digital Customer Experience Services, which analyses the current customer experience (CX) vendor offerings and client requirements and their likely future state. A major shift in the market is the need to evolve from contact center-driven customer service to a comprehensive CX strategy consisting of new operational models, digital technology, and continuous analytics insights. The…

NelsonHall and NASSCOM have launched a new study titled Digital Customer Experience Services: How India Can Lead the World which reveals that, despite suggestions that the rise of digital channels will lead to reduced outsourcing and a shift away from offshore service delivery, the opposite is the case - and India is set to benefit. As organizations transform to 'digital customer experience', they will increasingly implement new digital customer service process models, combining: High customer-centricity led by…