Digital Element Announces Industry’s First IP-To-Point-Of-Interest Database for Reaching On-The-Go Consumers
New NetAcuity POI Database Gives Marketers Geo-Contextual Points of Interest Within 100 Meters
Digital Element, the global geolocation data and services provider, announced its new NetAcuity Point of Interest (POI) Database, a first-of-its-kind IP-to-POI dataset that helps to identify consumers in the immediate vicinity of nearby points of interest.
Leveraging its unique Mobility Index, which indicates whether an IP address is fixed or mobile, and the company’s machine-learning methodologies, Digital Element has made…