netelixir

Tell us about your role at the company and how you started here. I founded the company in 2004 to help retailers win new online shoppers through data-driven Search Marketing. What opportunities and challenges did you and/or the company identify at the start and have things worked out as planned? We have been focusing on three trends. The first is Voice search, which is changing search from being keyword led to context led. The second is the application of AI by Google and other ad platforms and marketplaces, which is…

Retailers must sell 20% more each day to compensate for the shortened ecommerce holiday season There are six fewer days between Thanksgiving and Christmas compared to last year, producing the shortest holiday shopping period since 2013. This is anticipated to affect retailers, who will need to sell 20% more each day just to surpass last year's holiday revenue results. NetElixir's 9% prediction is lower than the ecommerce growth experienced in recent holiday seasons: U.S. online sales grew 11.5% in 2018 and 13% in 2017,…

Tell us about your role at the company and how you started here. Udayan Bose, Founder and CEO, NetElixir, a retail search marketing agency. I founded the company in 2004 to help retailers win new online shoppers through data-driven search marketing. What opportunities and challenges did you and/or the company identify at the start of 2018 and have things worked out as planned? We have been focusing on three trends this year. The first is voice search, which is changing search from being keyword led to context led. The…

E-Commerce Entrepreneur and Retail Industry Maven to Strengthen NetElixir’s Offerings for Retailers Retail search marketing company NetElixir has expanded its leadership team by appointing Lisa Batra to the newly created position of VP, Client Services and Digital Marketing. In this role, Batra will support the company’s efforts to continue growing its roster of iconic ecommerce retail brands by scaling out its client services operations and focusing on results that are key for retailers. Batra is based out of NetElixir’s…

New Capabilities Allow SMBS to Manage and Optimize Their Search Campaigns on Bing, as Well as Google Adwords, Dramatically Increasing Revenue and Campaign Performance Retail search marketing company NetElixir has enhanced its paid search recommendation platform LXRGuide by integrating with Bing Ads, allowing marketers at small to medium size businesses to optimize search marketing campaigns they run on Bing. These new capabilities complement the platform’s existing features for Google Adwords. Retailers can now manage…

Company Also Expands To Midwest With New Center Of Digital Excellence Retail search marketing company NetElixir is increasing the size of its team at its headquarters in Princeton, NJ. Over the past year, the team has grown by about 50 percent and the company projects to double over the next 18 months. NetElixir provides digital marketing services to small and large retailers. The company has experienced its increased rate of growth due to its sharp focus on the retail industry and introducing digital marketing…