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NetWise Data

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Evergage, CourMed, Sitecore®, NetWise Data LLC, Pipeliner CRM, and Conexiom. Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales In what we can call the first major MarTech acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage’s CEO and Co-founder…

NetWise Joins LiveRamp Data Store, Enabling Marketers to Utilize Best in Class B2B Audiences Easily Across Almost Any Platform

NetWise Data LLC, the B2B data 'brand behind the brand' of big B2B data companies like Bizo and a pioneer in B2B display audiences since 2012, is now in the LiveRamp Data Store. This means direct, 'farm-to-table' access for all data needs, across any digital channel, while maintaining consistency with the person records used for offline marketing. NetWise can instantly distribute custom segments to any almost any DMP, DSP, SSP,  Social Platform or brand while keeping those segments and contacts in sync - across all channels.…

NetWise Data Launches SmartIntent

Partnership with Bombora Enables New Solution for Identifying Interested Audiences NetWise Data LLC, the industry-leading data and information services company that makes data useful for marketers, announced a strategic partnership with Bombora, the leading provider of B2B intent data, to power a new solution dubbed SmartIntent for NetWise clients.  The combined data solution appends contact data to target company web traffic to highlight potential buyers directly, allowing marketers to focus activity on the likely people…