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neural coupling

Predictions Series 2018: Add More Science and Personalization to Your Storytelling Initiatives

In 2018, Marketers Must Align Their Linear Marketing Strategies to Accommodate Conversational Storytelling Initiatives The art of storytelling is an ancient art. However, for B2B marketers, the whole context of storytelling has changed with powerful audience data and insight-based technologies driving the modern marketing campaigns. The purpose of any content presentation is to deliver a relevant message to the audience-- easily understood, retained for long, and easy to reproduce in the future. To understand how…