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Neuromarketing

Netflix of Images Rolls out AI-Powered Image Search and Success Prediction Tools After Securing $1 Million Investment

The Platform, Which Features a Netflix-Style Subscription Model, Uses AI to Find Authentic Images and Videos Based on Written Marketing Content and Predicts How Images Will Perform, Saving Marketers Time JumpStory, a revolutionary AI-based digital content platform, has released its AI-powered search and success prediction tools in 40 new languages, bringing their platform one step closer to its goal of using technology to make it as easy as possible for storytellers to find the perfect image.  “The stock image industry…

Phillip Lomax, Early Uber Eats Member, to Join MediaScience, Ventures into Neuromarketing

MediaScience announced that Phillip Lomax, an early Uber Eats member and Senior Enterprise Account Executive, will be joining MediaScience as Senior Vice President of Business Development effective February, 2020. Lomax will develop strategic partnerships and lead the sales organization for the Neuromarketing firm. Until recently, Lomax served as Senior Enterprise Account Executive for Uber Eats. He established partnerships with some of the largest restaurant franchises in the US and represented Uber at the Global…

Neuromarketing 101: Neurocreativity is Changing How We Create Content

Did you know? Neuromarketing is the key. About 95% of consumer decisions are made non-consciously, and emotional campaigns are more than twice as likely to generate a very high ROI. Every image evokes emotion, and emotional resonance creates deeper engagement. Balancing emotional impact with effective brand messaging has long been the goal of marketers, so if you can tap into emotional response as a brand, you tap into a consumer’s perception, which is known to influence behavior. Nearly everyone is a photographer and…