Browsing Tag

Neustar

Neustar Launches SmartDial with ‘Best Time to Dial’ Decisioning for Outbound Dialers

Neustar Inc., a global information services and technology company and leader in identity resolution, has launched SmartDial, a decisioning solution that allows outbound dialers to know when to best reach contacts. SmartDial is the first capability available as part of Neustar TRUSTID Decisions — a suite of decisioning solutions offering organizations automated access to optimized customer contact and channel behavior data with seamless integration into existing outreach systems for more effective and systematic outbound…

TRUSTID to Continue to Protect Its Intellectual Property

TRUSTID to Seek Injunction and Damages in Patent Infringement and False Advertising Lawsuit Against Next Caller Scheduled for Trial in July Neustar, Inc., a global information services and technology company and leader in identity resolution, announced today that after a four-day trial, a jury in the Federal District Court of Colorado found that Next Caller had not misappropriated TRUSTID’s (a Neustar company) trade secrets, breached a referral agreement with TRUSTID and intentionally interfered with a…

Neustar Launches Unified Identity Transforming the Future of Customer Data Management

Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of Neustar Unified Identity™, the only end-to-end identity management solution that enables resolution of offline to online identifiers by responsibly connecting people, location, and device data. The new solution powered by Neustar’s unrivaled identity graph platform, OneID™, transforms data management to enable better data-driven decision making and outcomes for brands by supporting data…

Neustar Introduces TRUSTID Decisions to Optimize Multichannel Consumer Outreach

Neustar Inc., a global information services and technology company and leader in identity resolution, is launching TRUSTID Decisions, a suite of decisioning solutions offering organizations automated access to optimized customer contact and channel behavior data for more effective and systematic outbound communication strategies. The TRUSTID Decisions solutions suite will integrate seamlessly into existing outreach systems, overlaying unique contact or channel behavior data and identifying when and how to best reach…

Peter Burke Joins Ping Identity as Senior Vice President of R&D

Visionary technologist brings 25+ years of experience championing complex business development and growth initiatives for notable businesses Ping Identity, the Intelligent Identity solution for the enterprise, welcomed Peter Burke as the new Senior Vice President of Research and Development. Burke is a highly accomplished business leader with a Ph.D. in Computer Science (Artificial Intelligence) and more than 25 years of technology experience spanning Silicon Valley startups to multinational organizations. Burke will…

Neustar Highlights Rise in Ransom-Related DDoS Attacks and Greater Use of Existing Attack Vectors

Extortion demands grew in 2020, as cyber criminals targeted new online industries Neustar, Inc., a global information services and technology company and leader in identity resolution, has published its report entitled ‘Cyber Threats and Trends: Pandemic Style’, detailing the security risks faced by companies as the COVID-19 pandemic accelerated the digital revolution. Informed by data from Neustar’s Security Operations Center (SOC), the report reveals a 154 percent increase in the number of attacks between 2019…

Neustar Announces Additions to Executive Leadership Team

Neustar Inc., a global information services and technology company and leader in identity resolution, announced five new appointments to its executive leadership team. Michael Schoen, Senior Vice President, Marketing Solutions; Bob McKay, Senior Vice President, Risk Solutions; Jimmy Garvert, Senior Vice President, Communications Solutions; Hyune Hand, Senior Vice President, Customer Success, and J. Martin, Chief Information Officer, will all join the Company’s Executive Committee. Marketing Technology News: Admix…

Neustar Launches the Fabrick ID to Future Proof Media Buying and Selling in a Post-Cookie World

Neustar Fabrick™ powers next generation digital marketing and measurement with a privacy-centric, unified ID solution for publishers and advertisers Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of the Neustar Fabrick ID to power next generation addressable media buying and selling without relying on cookies or mobile advertising IDs (MAIDS). The Fabrick ID provides secure and persistent cross-media linkages between advertiser audience data…

Neustar, Bandwidth, and Comcast Conduct Successful STIR/SHAKEN Interoperability Test

Neustar, a global information services and technology company and leader in identity resolution, has partnered with Bandwidth Inc. and Comcast to conduct a cross-industry STIR/SHAKEN interoperability test to showcase enterprises’ ability to authenticate outbound calls and actively participate in the STIR/SHAKEN ecosystem. STIR/SHAKEN are technology standards that use certificates to digitally sign phone calls, which verify caller identity and prevent spoofing. Today, only the Originating Service Provider (OSP) can sign…

Neustar Launches Unified Analytics Powered by Fabrick

Neustar, Inc., a global information services and technology company and leader in identity resolution, launched Neustar Unified Analytics powered by Neustar Fabrick, the only end-to-end marketing analytics solution that provides both cross-platform and user-level measurement across on- and offline channels including closed digital platforms. This enables brands to make critical, on-the-fly optimizations to their marketing mix, campaign tactics, and audience targets to maximize their Return on Ad Spend (ROAS). For over…

Neustar Announces Acquisition of Verisign’s Public DNS Service

The Move Provides Verisign Users with Continued Performance and More Security Options Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it has entered into a definitive agreement with VeriSign, Inc. to acquire Verisign’s recursive Public DNS service. Under the terms of the acquisition, the address space for Verisign Public DNS, such as the widely used 64.6.64.6 will be transferred to Neustar and incorporated into its robust recursive UltraDNS Public…

Neustar Launches Second-Party Data Marketplace Powered by Fabrick to Improve Targeting and Measurement

Solution Frees Marketers From Dependence on Third Party Consumer Data Threatened by Loss of Cookies and Mobile Advertising IDs Neustar, Inc., a global information services and technology company and leader in identity resolution, launched the Neustar Second-Party Data Marketplace powered by Fabrick to help brands improve marketing outcomes across addressable media channels without relying on third-party data threatened by quality and privacy concerns, including the planned loss of third-party cookies and mobile…

Neustar Integrates with Google Verified Calls to Help Restore Trust in the Phone Channel

Neustar, Inc., a global information services and technology company and leader in identity resolution, has integrated its Trusted Call Solutions platform with Google Verified Calls to improve answer rates and engagement on outbound calls, transform the call experience and restore consumer trust in the phone channel. This collaboration adds visual information, such as caller verification status, branding, and call context, to incoming call screens on Android mobile phones, giving consumers a reason to answer business…

Neustar Launches Fabrick to Improve Omnichannel Media and Measurement Effectiveness

Neustar Fabrick powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels Neustar, Inc., a global information services and technology company and leader in identity resolution,  announced the launch of Fabrick, a unified identity ecosystem – of Neustar proprietary services, data, and technologies – that enables real connections between brands, publishers and the people they serve. This innovation in identity-powered media and…

Neustar Launches SmartTrace as Intelligent Skip Trace Alternative for Debt Collections

New service identifies and prioritizes the right numbers to call for greater operational efficiency and right-party contact rates Neustar Inc., a global information services and technology company and leader in identity resolution, has launched SmartTrace, a service that improves traditional skip tracing efforts used by first and third party collections agencies to reach unresponsive account holders. Neustar is hosting a webinar to offer an in-depth look at the new service on Wednesday, July 22, at 1 p.m. Eastern Standard…

Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

STIRISTA Raises $13 Million From Wavecrest Growth Partners to Scale Identity-Driven Marketing Solutions

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at…

Neustar Appoints Wes Nichols, Co-Founder of MarketShare, to Board of Directors

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that Wes Nichols has been appointed as an independent, non-executive director to the Company’s Board of Directors. Mr. Nichols is a technology entrepreneur, an active technology investor and served as Neustar’s Senior Vice President of Strategy from 2015 to 2016 following Neustar’s acquisition of MarketShare, where he was co-founder and CEO. “We are happy to have Wes back as part of Neustar,” said Stewart…

Neustar Offers Carriers Free Trial of Robocall Mitigation Service to Help Protect Subscribers from Coronavirus-Related Scams

Neustar, Inc., a global information services and technology company and leader in identity resolution, is offering landline, mobile, cable and VoIP carriers its Robocall Mitigation service free of charge for the next two months to help protect subscribers from scams related to the COVID-19 pandemic. The service is automatically activated on the carrier’s network and takes effect May 15, 2020. The service will alert subscribers to potential spam calls by displaying a message in the Caller ID field on the consumer’s device.…

Neustar Bolsters Marketing Solutions Business with New Hire

Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced that Brett House joined the company as Vice President, Product Marketing for its Marketing Solutions business unit. Neustar’s Marketing Solutions is one of the company’s four businesses focused on enabling trusted connections between companies and people at the moments that matter most through products and services powered by its proprietary OneID® platform. Together with its Risk, Communications, and…