Banner Before Header
Browsing Tag

Neustar

Neustar Significantly Multiplies IP Geolocation Data Accuracy for Compliance, Risk, and Security Use Cases

UltraGeoPoint expands the global data collection network and advanced machine learning algorithms to provide geolocation data on over 99.99% of all routable IPv4 and IPv6 addresses Neustar, Inc., a global information services and technology company and leader in identity resolution, announced significant enhancements to its market-leading IP address geolocation service, UltraGeoPoint, (formerly known as IP GeoPoint) to help customers meet regulatory compliance requirements, strengthen network security and reduce risk…

Neustar Makes Significant Investment in Next-Generation UltraDNS Infrastructure

Leading DNS provider now boasts greater capacity, expanded global reach and increased security Neustar, Inc., a global information services and technology company and leader in identity resolution, has announced it has completed the major upgrade and enhancement of its UltraDNS capabilities, ensuring it remains one of the fastest and most robust always-available DNS providers in the industry. This significant financial investment has occurred over the last two years and is already bearing dividends for Neustar’s customers…

Neustar Appoints Google Executive Patrick Jabal to Board of Directors

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that Patrick Jabal has been appointed as an independent, non-executive director to the Company’s Board of Directors. Jabal is the Vice President of Global Product Partnerships at Google, a multinational technology company specializing in Internet-related services and products. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer “Patrick has spent more than 20 years building…

Neustar Delivers UltraThreat Feeds for More Effective Data Security

New Service Provides Proprietary Near Real-Time Threat Data to Identify and Stop Bad Traffic, Inbound and Outbound Neustar, Inc., a global information services company and leader in identity resolution, announced the release of UltraThreat Feeds, a new service that provides its enterprise customers with access to real-time threat data to help them better identify cyber threats as they evolve. Designed by Neustar’s renowned security experts and leading academic researchers, the service – unique to Neustar – enables…

Vonage and Neustar Partner to Implement Call Authentication Solution

Vonage, a global business cloud communications leader, announced that it has partnered with Neustar, a global information services company and leader in identity resolution, to deploy a certified caller solution within the Vonage network. This is the latest of many steps Vonage has taken to address global concerns regarding the proliferation of illegal spoofing and robocalls. Vonage shares its customers' concerns about illegal robocalls, and is committed to providing innovative solutions to protect them from occurring.…

Neustar Approved as Initial Secure Telephone Identity Certification Authority

Company Working to Accelerate Adoption of STIR/SHAKEN Caller ID Authentication Standards Neustar, Inc., a global information services company and leader in identity resolution, has been approved as an initial Secure Telephone Identity Certification Authority (STI-CA). As an STI-CA, Neustar is authorized to issue the digital certificates used by communication service providers to authenticate and verify telephone calls — a key element in the fight against illegal caller ID spoofing. “We see the adoption of STIR/SHAKEN as…

Neustar Adds Industry Experts to Marketing Solutions Business Unit

Gary Savoy Appointed Vice President of Business Development, Marketing Solutions Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity, and unified measurement for Fortune 500 brands, announced the appointment of Gary Savoy as Vice President of Business Development and Steven Kim as Vice President of Data and Analytic Operations, Marketing Services for the Marketing Solutions business unit. Also Read: 75 Inspiring Martech Leaders Who…

Neustar and TRUSTID Introduce Inbound Authentication Solution for Call Centers

Inbound Authentication Pro combines industry-leading technologies into a single, flexible solution Neustar, Inc., a global information services company and leader in identity resolution, has introduced a new product offering, Inbound Authentication Pro, the industry’s first inbound authentication solution to verify the call and the caller through a single solution. With more choice and tailored engagement than ever, consumers have grown to expect a consistently exceptional service experience, no matter the channel used…

Equifax And Neustar Enter Into Agreement To Deliver Superior Segmentation Solutions For The Financial Services Industry

Relationship designed to provide marketers in financial services with a powerful new segmentation solution that does not rely on protected class demographics Equifax Inc. and Neustar, Inc., announced a strategic agreement designed to deliver superior segmentation solutions to the financial services industry. This new relationship will bring together the unique data assets of both companies for offerings designed to meet the needs of financial services institutions. The Fair Credit Reporting Act (FCRA) and Fair Housing…

Neustar Partners with Tatango

Neustar Carrier Data Strengthens Deliverability for Text Message Marketing Services Neustar, Inc., a global information services company and leader in identity resolution, is partnering with Tatango, the market leader in mass text message marketing software, to improve the deliverability of their client’s text messages. “Neustar customer identity solutions will, among other things, enable us to dramatically improve the deliverability of our clients’ text messages, making absolutely certain that messages are reaching…

Neustar Selected by Allstream to Transform Telephone Number Management

Neustar’s NumeriTrack Solution Overhauls and Automates Allstream’s Management of Five Million Telephone Numbers in the US and Canada Neustar, a global information services company and leader in identity resolution, announced Allstream, a subsidiary of Zayo and leader in telecommunications services, has selected Neustar’s inventory platform, NumeriTrack®, to manage its five million telephone numbers in the U.S. and Canada. Neustar announced Allstream has selected its inventory platform, NumeriTrack®, to manage its five…

Neustar and the ANA Announce Winners of the 2019 Genius Awards in Advanced Marketing Analytics

2019 winners include Adobe, USA for UNHCR, LongHorn Steakhouse, and Pittsburgh Cultural Trust for their innovative marketing analytics achievements Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and marketing analytics solutions for Fortune 500 brands and the Association of National Advertisers (ANA), announced the winners of The ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla. “The amount of…

Neustar’s Identity Data Management Platform Recognized by Independent Research Firm

Cited as a Strong Performer with strong identity resolution and advanced performance marketing analytics Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in marketing intelligence, customer identity resolution and unified measurement for Fortune 500 brands, announced its award-winning Identity Data Management Platform (Identity DMP) has been named a Strong Performer in The Forrester Wave Data Management Platforms, Q2 2019 report by Forrester Research, Inc. The report…

TechBytes with Devon DeBlasio, Senior Product Marketing Manager at Neustar

Tell us about your role and the team/technology you handle at Neustar. I am a Product Marketing Director at Neustar. Neustar is a trusted, neutral provider of real-time information services and the leader in Marketing Intelligence, Customer Identity Resolution and Unified Measurement for Fortune 500 brands. Identity is our enterprise heritage: We’ve grown up an Identity company. We power 85% of the U.S. Caller ID. We handle global DNS as well as risk and fraud prevention. We support 10 out of the 10 largest U.S. banks, 5…

Neustar and Freckle Partner to Provide Marketers with Actionable Privacy-Compliant, First Party Consumer Data

Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and marketing analytics solutions for Fortune 500 brands, and Freckle, a leader in privacy-compliant data and offline media measurement, announced they will make Freckle’s first-party data available in the Neustar Identity Data Management Platform (Identity DMP) for advanced audience planning and activation. Relevant and personalized experiences are in high demand. With the Neustar…

Neustar and JCDecaux North America Partner to Bring Mobile Location Intelligence to Digital and Analog Out-of-Home Advertisers

Partnership Allows Brands, Publishers and Agencies to Plan, Target, Visualize and Segment Consumer Audiences Outside the Home Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and JCDecaux North America, Inc., the number one outdoor advertising company worldwide, announced a partnership to bring advanced mobile location intelligence to modern digital and analog Out-of-Home advertisers. Neustar’s…

Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models

Partnership Inked to Provide Brands with Household Level TV Measurement Analysis Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and TiVo Corporation, a global leader in entertainment technology and audience insights, announced that TiVo’s TV viewership data, which reaches across all 210 national designated market areas (DMAs) and millions of households, will now be available in the Neustar…

Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix

Digital Media Drives Biggest Sales Impact with a 46 Percent Contribution to Box Office Revenue Neustar, Inc., the leading trusted, neutral provider of unified marketing intelligence, revealed the findings of a media effectiveness evaluation that analyzed advertising channels for 70 US. movies, representing a majority of wide-release box office sales. The analysis covered eight different marketing channels – TV, online, display, online video, paid Facebook advertising, out of home advertising (OOH), radio, print and…

Visto Enterprise Ad Hub Included in Gartner’s 2018 Magic Quadrant for Ad Tech Annual Report

Annual Report Highlights Key Players Offering Execution Capabilities to Marketing Leaders Advertising technology provider Visto has received a Notable Mention in Gartner's 2018 Magic Quadrant for Ad Tech for its Visto Enterprise Ad Hub. Inclusion in the annual report places Visto among the key players providing marketing leaders with foundational technology for managing advertisements across channels, including search, display, video, mobile and social, for the evolving media landscape. Last month, the company announced…

MTA Mythbusting: Reality Versus the Noise in the Marketplace

Marketers are finally beginning to embrace multi-touch attribution (MTA) as a way to make in-flight optimization decisions in market, because they can learn which channels, platforms, publishers, formats, creatives, and audiences are influencing purchases, and how they all work together. MTA represents a major step forward for accountable marketing when it’s well understood, implemented correctly, and used in combination with other measurement methodologies like marketing mix modeling (MMM). In fact, CMOs across the world…