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Neustar

Neustar Launches Second-Party Data Marketplace Powered by Fabrick to Improve Targeting and Measurement

Solution Frees Marketers From Dependence on Third Party Consumer Data Threatened by Loss of Cookies and Mobile Advertising IDs Neustar, Inc., a global information services and technology company and leader in identity resolution, launched the Neustar Second-Party Data Marketplace powered by Fabrick to help brands improve marketing outcomes across addressable media channels without relying on third-party data threatened by quality and privacy concerns, including the planned loss of third-party cookies and mobile…

Neustar Integrates with Google Verified Calls to Help Restore Trust in the Phone Channel

Neustar, Inc., a global information services and technology company and leader in identity resolution, has integrated its Trusted Call Solutions platform with Google Verified Calls to improve answer rates and engagement on outbound calls, transform the call experience and restore consumer trust in the phone channel. This collaboration adds visual information, such as caller verification status, branding, and call context, to incoming call screens on Android mobile phones, giving consumers a reason to answer business…

Neustar Launches Fabrick to Improve Omnichannel Media and Measurement Effectiveness

Neustar Fabrick powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels Neustar, Inc., a global information services and technology company and leader in identity resolution,  announced the launch of Fabrick, a unified identity ecosystem – of Neustar proprietary services, data, and technologies – that enables real connections between brands, publishers and the people they serve. This innovation in identity-powered media and…

Neustar Launches SmartTrace as Intelligent Skip Trace Alternative for Debt Collections

New service identifies and prioritizes the right numbers to call for greater operational efficiency and right-party contact rates Neustar Inc., a global information services and technology company and leader in identity resolution, has launched SmartTrace, a service that improves traditional skip tracing efforts used by first and third party collections agencies to reach unresponsive account holders. Neustar is hosting a webinar to offer an in-depth look at the new service on Wednesday, July 22, at 1 p.m. Eastern Standard…

Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

STIRISTA Raises $13 Million From Wavecrest Growth Partners to Scale Identity-Driven Marketing Solutions

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at…

Neustar Appoints Wes Nichols, Co-Founder of MarketShare, to Board of Directors

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that Wes Nichols has been appointed as an independent, non-executive director to the Company’s Board of Directors. Mr. Nichols is a technology entrepreneur, an active technology investor and served as Neustar’s Senior Vice President of Strategy from 2015 to 2016 following Neustar’s acquisition of MarketShare, where he was co-founder and CEO. “We are happy to have Wes back as part of Neustar,” said Stewart…

Neustar Offers Carriers Free Trial of Robocall Mitigation Service to Help Protect Subscribers from Coronavirus-Related Scams

Neustar, Inc., a global information services and technology company and leader in identity resolution, is offering landline, mobile, cable and VoIP carriers its Robocall Mitigation service free of charge for the next two months to help protect subscribers from scams related to the COVID-19 pandemic. The service is automatically activated on the carrier’s network and takes effect May 15, 2020. The service will alert subscribers to potential spam calls by displaying a message in the Caller ID field on the consumer’s device.…

Neustar Bolsters Marketing Solutions Business with New Hire

Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced that Brett House joined the company as Vice President, Product Marketing for its Marketing Solutions business unit. Neustar’s Marketing Solutions is one of the company’s four businesses focused on enabling trusted connections between companies and people at the moments that matter most through products and services powered by its proprietary OneID® platform. Together with its Risk, Communications, and…

Neustar Introduces Services Aimed at Fulfilling Stringent Consumer Privacy Compliance Standards

Neustar Identity Verification for CCPA, Neustar Identity Resolution for CCPA services support California legislation, extend protections broadly Neustar Inc., a global information services and technology company and leader in identity resolution, unveiled two new service solutions for entities seeking effective and efficient compliance with the California Consumer Privacy Act, which took effect January 1 this year. The Neustar Identity Verification for CCPA and Neustar Identity Resolution for CCPA services enable…

Neustar Launches Free Call Registry for Emergency Service Providers to Eliminate Incorrect Spam Tagging of COVID-19 Calls

 Neustar’s Caller Name Optimization Emergency Call Registry ensures the public receives critical COVID-19 calls otherwise blocked or mislabeled as spam Neustar, Inc., a global information services and technology company and leader in identity resolution, is offering its Caller Name Optimization (CNO) Emergency Call Registry solution, free of charge, to hospitals, health care providers, state and local health officials, and other government officials to ensure emergency COVID-19 calls reach the public and are not blocked…

Neustar and iSpot.tv Partner to Unify TV and Digital Attribution

Companies integrate technologies to deliver holistic measurement for enterprise B2C brands Neustar, Inc., a global information services and technology company and leader in identity resolution and iSpot.tv, the leader in real-time TV ad measurement and attribution, announced a partnership to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing a granular and complete view of the full customer journey…

GoDaddy Acquires Neustar’s Registry Business

Furthers GoDaddy’s Commitment to Investing in the Infrastructure of the Internet to Deliver Great Customer Experiences Punctuated by Speed, Security and Reliability GoDaddy Inc., the company that empowers everyday entrepreneurs, announced it is acquiring Neustar Inc’s Registry business. Financial details of the transaction were not disclosed. The deal is expected to close in Q2 2020. The Neustar Registry business features a high-performance backend registry technology platform and enhanced domain security systems that…

Neustar Sells Its Registry Business to GoDaddy

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced it has entered into a definitive agreement with GoDaddy Inc. to sell its Registry business. The closing of the transaction is subject to applicable regulatory approvals and other customary closing conditions. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record In addition to providing its Registry business with new avenues for growth and scale, the…

Neustar Significantly Multiplies IP Geolocation Data Accuracy for Compliance, Risk, and Security Use Cases

UltraGeoPoint expands the global data collection network and advanced machine learning algorithms to provide geolocation data on over 99.99% of all routable IPv4 and IPv6 addresses Neustar, Inc., a global information services and technology company and leader in identity resolution, announced significant enhancements to its market-leading IP address geolocation service, UltraGeoPoint, (formerly known as IP GeoPoint) to help customers meet regulatory compliance requirements, strengthen network security and reduce risk…

Neustar Makes Significant Investment in Next-Generation UltraDNS Infrastructure

Leading DNS provider now boasts greater capacity, expanded global reach and increased security Neustar, Inc., a global information services and technology company and leader in identity resolution, has announced it has completed the major upgrade and enhancement of its UltraDNS capabilities, ensuring it remains one of the fastest and most robust always-available DNS providers in the industry. This significant financial investment has occurred over the last two years and is already bearing dividends for Neustar’s customers…

Neustar Appoints Google Executive Patrick Jabal to Board of Directors

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that Patrick Jabal has been appointed as an independent, non-executive director to the Company’s Board of Directors. Jabal is the Vice President of Global Product Partnerships at Google, a multinational technology company specializing in Internet-related services and products. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer “Patrick has spent more than 20 years building…

Neustar Delivers UltraThreat Feeds for More Effective Data Security

New Service Provides Proprietary Near Real-Time Threat Data to Identify and Stop Bad Traffic, Inbound and Outbound Neustar, Inc., a global information services company and leader in identity resolution, announced the release of UltraThreat Feeds, a new service that provides its enterprise customers with access to real-time threat data to help them better identify cyber threats as they evolve. Designed by Neustar’s renowned security experts and leading academic researchers, the service – unique to Neustar – enables…

Vonage and Neustar Partner to Implement Call Authentication Solution

Vonage, a global business cloud communications leader, announced that it has partnered with Neustar, a global information services company and leader in identity resolution, to deploy a certified caller solution within the Vonage network. This is the latest of many steps Vonage has taken to address global concerns regarding the proliferation of illegal spoofing and robocalls. Vonage shares its customers' concerns about illegal robocalls, and is committed to providing innovative solutions to protect them from occurring.…

Neustar Approved as Initial Secure Telephone Identity Certification Authority

Company Working to Accelerate Adoption of STIR/SHAKEN Caller ID Authentication Standards Neustar, Inc., a global information services company and leader in identity resolution, has been approved as an initial Secure Telephone Identity Certification Authority (STI-CA). As an STI-CA, Neustar is authorized to issue the digital certificates used by communication service providers to authenticate and verify telephone calls — a key element in the fight against illegal caller ID spoofing. “We see the adoption of STIR/SHAKEN as…