Browsing Tag

Neustar

Neustar’s Identity Data Management Platform Recognized by Independent Research Firm

Cited as a Strong Performer with strong identity resolution and advanced performance marketing analytics Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in marketing intelligence, customer identity resolution and unified measurement for Fortune 500 brands, announced its award-winning Identity Data Management Platform (Identity DMP) has been named a Strong Performer in The Forrester Wave Data Management Platforms, Q2 2019 report by Forrester Research, Inc. The report…

TechBytes with Devon DeBlasio, Senior Product Marketing Manager at Neustar

Tell us about your role and the team/technology you handle at Neustar. I am a Product Marketing Director at Neustar. Neustar is a trusted, neutral provider of real-time information services and the leader in Marketing Intelligence, Customer Identity Resolution and Unified Measurement for Fortune 500 brands. Identity is our enterprise heritage: We’ve grown up an Identity company. We power 85% of the U.S. Caller ID. We handle global DNS as well as risk and fraud prevention. We support 10 out of the 10 largest U.S. banks, 5…

Neustar and Freckle Partner to Provide Marketers with Actionable Privacy-Compliant, First Party Consumer Data

Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and marketing analytics solutions for Fortune 500 brands, and Freckle, a leader in privacy-compliant data and offline media measurement, announced they will make Freckle’s first-party data available in the Neustar Identity Data Management Platform (Identity DMP) for advanced audience planning and activation. Relevant and personalized experiences are in high demand. With the Neustar…

Neustar and JCDecaux North America Partner to Bring Mobile Location Intelligence to Digital and Analog Out-of-Home Advertisers

Partnership Allows Brands, Publishers and Agencies to Plan, Target, Visualize and Segment Consumer Audiences Outside the Home Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and JCDecaux North America, Inc., the number one outdoor advertising company worldwide, announced a partnership to bring advanced mobile location intelligence to modern digital and analog Out-of-Home advertisers. Neustar’s…

Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models

Partnership Inked to Provide Brands with Household Level TV Measurement Analysis Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and TiVo Corporation, a global leader in entertainment technology and audience insights, announced that TiVo’s TV viewership data, which reaches across all 210 national designated market areas (DMAs) and millions of households, will now be available in the Neustar…

Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix

Digital Media Drives Biggest Sales Impact with a 46 Percent Contribution to Box Office Revenue Neustar, Inc., the leading trusted, neutral provider of unified marketing intelligence, revealed the findings of a media effectiveness evaluation that analyzed advertising channels for 70 US. movies, representing a majority of wide-release box office sales. The analysis covered eight different marketing channels – TV, online, display, online video, paid Facebook advertising, out of home advertising (OOH), radio, print and…

Visto Enterprise Ad Hub Included in Gartner’s 2018 Magic Quadrant for Ad Tech Annual Report

Annual Report Highlights Key Players Offering Execution Capabilities to Marketing Leaders Advertising technology provider Visto has received a Notable Mention in Gartner's 2018 Magic Quadrant for Ad Tech for its Visto Enterprise Ad Hub. Inclusion in the annual report places Visto among the key players providing marketing leaders with foundational technology for managing advertisements across channels, including search, display, video, mobile and social, for the evolving media landscape. Last month, the company announced…

MTA Mythbusting: Reality Versus the Noise in the Marketplace

Marketers are finally beginning to embrace multi-touch attribution (MTA) as a way to make in-flight optimization decisions in market, because they can learn which channels, platforms, publishers, formats, creatives, and audiences are influencing purchases, and how they all work together. MTA represents a major step forward for accountable marketing when it’s well understood, implemented correctly, and used in combination with other measurement methodologies like marketing mix modeling (MMM). In fact, CMOs across the world…

TechBytes with Didrik Fjeldstad, VP Brand Marketing, SAS

Didrik Fjeldstad VP Brand Marketing, SAS Didrik Fjeldstad, VP Brand Marketing, SAS, tells us about the key drivers of their business and how they allocate marketing spend, especially when they have a partner like Neustar involved.Tell us about your role in SAS and the team/technology you handle. I head up SAS' global Brand and Marketing team responsible for brand strategy, media, digital, creative development, content strategy, customer analytics & CRM, and personalization. All mar-and ad-tech technology is…

Scandinavian Airlines Brings on Neustar to Measure Marketing’s Impact on Key Business Drivers

Leading European Airline Selects Unified Measurement and Analytics Solution for Data-Driven Marketing Mix Insights Neustar, Inc., has announced that Scandinavian Airlines, selected Neustar’s advanced marketing analytics solution to understand the impact of its marketing contributions on sales. Scandinavian Airlines sought a partner like Neustar to drive a greater impact of its marketing activities and to pinpoint more efficient marketing investments. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You…

Datonics’ Audience Data Now Available Through The Neustar Identity Data Management Platform

Leading online data marketplace Datonics has announced that its audience data will be made available in the Neustar Data Directory, part of the Neustar Identity Data Management Platform (IDMP). Advertisers and publishers can streamline targeting, strengthen analytics and improve ROI by applying Datonics’ newly added data to their existing audience profiles. Datonics offers marketers 500+ pre-packaged and an unlimited number of custom keyword-derived segments, based on high-quality search, purchase intent, life-stage and…