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Never Settle

OnePlus Unveils New Visual Identity and Logo

OnePlus today unveiled the company’s refreshed visual identity, including an updated logo, that aims to make the OnePlus brand more easily identifiable and versatile. The updates mark the most significant change to the OnePlus brand since the company was founded in December 2013. “OnePlus is not changing who we are, but reinforcing what we stand for – the true spirt of Never Settle.” said Mats Hakansson, global creative director of OnePlus. “We always design for our users. We feel that these changes maintain the iconic…