New Normal

A new study released by AppDirect, the leading subscription commerce platform company, details the pace and pressures of digital transformation in the COVID-19 era. As the global pandemic speeds an enterprise-wide shift to digital commerce, more than two-thirds of companies (69%) report that they have accelerated digital plans or launched new projects, according to the AppDirect study "The State of B2B Subscription Commerce in the New Normal." Marketing Technology News: Dun & Bradstreet Enters Into Agreement to Acquire…

Global cloud communications platform Infobip has launched Moments – a new omnichannel customer engagement hub – making it possible for brands to better understand and reach today’s connected consumer in the modern digital era. As companies’ digital transformation initiatives are accelerated by the ‘new normal’ stemming from the worldwide effect of the recent pandemic, Moments uses Infobip’s mobile-first telecommunications legacy to enable marketers to build lasting relationships over an extended range of the world’s most…

Hall & Partners, a global strategic brand consultancy, and Dynata, the world's largest data, and insights platform, announced a unique partnership and agreement to accelerate insights to market for greater agility in research and decision-making. Dynata's data capabilities and advanced technology will power The Hub, Hall & Partners' data visualization and storytelling platform, reimagining the conventional data and insight business blueprint. This new model is poised to do away with traditional processes, outdated…

IntellaSphere, the leading Collaborative Marketing Platform and Business Marketing Cooperative provider, announced the launch of its Rise Above It program, to help small businesses rebuild sales. The coronavirus pandemic has profoundly impacted lives, communities, and businesses – and has hit small businesses particularly hard. Businesses are struggling to cut costs, keep existing customers, and find new customers online to rebuild sales in the wake of COVID-19. Marketing Technology News: Splash Collaborates with Adobe…

RingByName, a leading provider of UCaaS and collaboration solutions, announced the deployment of R! Meet, a video collaboration web application, intended to support companies as they tackle the "new normal" of remote meetings in the pandemic era. RingByName Meet leverages WebRTC technology, and as such, no software download is needed as it works on any compatible web browser, a key advantage over market competitors. The new standalone service is provided for free. Marketing Technology News: Splash Collaborates with Adobe…

As the COVID-19 pandemic continues along with the economic recession or depression that comes with it, brands around the world need to adapt their strategies quickly in a coronavirus world. The “new normal” has shifted drastically as consumers focus on social distancing, varying levels of quarantine, getting core essentials delivered and enabling online experiences from home. More than 22 million Americans have now filed for unemployment, others face work furloughs and many more are either sick or have a family member that…

We are living in unprecedented times. The impact of the COVID-19 pandemic has fundamentally upended every aspect of our global economy and professional careers. According to experts, this crisis will create a “new normal” and change the trajectory for many commonplace facets of our everyday lives. This shift also holds for B2B enterprises and marketing teams, and I’m ecstatic for the opportunities that lie ahead.   Winston Churchill famously said, “Never let a good crisis go to waste.” Adversity -- and even some chaos --…