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Newly Launched IRI CPG Demand Index Tracks Consumer Product Demand in Wake of COVID-19 Crisis

IRI CPG Demand Index Expands Suite of New IRI Resources, Analyses and Thought Leadership Reports to Help CPG Manufacturers and Retailers Understand and Navigate Product Demand, Supply Chain Opportunities and Shopper Behavioral Shifts Amid COVID-19 IRI, a global leader in innovative solutions and services for consumer, retail and media companies,e-released the IRI CPG Demand Index, a proprietary metric measuring weekly changes in consumer purchases, by dollar sales, against the year-ago period across departments,…