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Digital Marketers Will Devote More Resources to Online Reputation Management in 2018

New Survey by Clutch Finds That More Than Half of Businesses (54%) Believe Online Reputation Management Is "Very Necessary" Nearly 40% of businesses will increase their investment in online reputation management (ORM) this year, according to a new survey from Clutch, a B2B research, ratings, and reviews company. Businesses' plans to allot more time and money to ORM are a result of the popularity of social media and third-party reviews sites, which impact businesses' control over their online reputation. Clutch surveyed…