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Optimize Your Brand for Generation Z with the Four C’s of Content

Conversation, Community, Change and Culture Fuse released new data on how to reach Generation Z.¬†According to Forbes, Generation Z will account for 40% of all consumers by next year. As marketers, it's important to understand these consumers' habits, interests, and behaviors to create a successful and targeted content strategy. Our study this month of 1,000 Gen Zers can help brands to optimize their content to reach teens and young adults. CONVERSATION: Capturing attention through headlines Headlines are important.…