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Nick Edouard

LookBookHQ Rebrands to PathFactory; Unveils New Content Insight and Activation Engine

LookBookHQ PathFactory Engine Helps B2B Marketers Understand the Role Content Plays in the Buyer’s Journey and Connects Visitors with the Most Relevant Information When They Need It LookBookHQ is now renamed to PathFactory. LookBookHQ has announced the launch of PathFactory, the first Content Insight, and Activation Engine today. The most transformative new marketing technology since marketing automation, Path Factory Engine helps B2B marketers connect audiences at all lifecycle stages with the information they need,…