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Nick Lee

Change Your Marketing and Sales Success by Changing One Little Word

New Study Highlights the Power of "You- Vs. We" -Phrasing in Your Messaging Replacing the word "we" with the word "you" in your marketing and sales messaging may create a double-digit improvement in key responses, according to a new simulation-based study performed by Corporate Visions, in collaboration with professor Nick Lee from the Warwick School of Business. In prospecting emails, using the word "you" instead of "we" increased respondents feeling "personally responsible for solving the problem" by 21 percent. And,…