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Nick Peart

Interview with Nick Peart, Chief Marketing Officer, Cloud IQ

"Let the machine do the heavy lifting, looking for patterns and understanding the data. Then once you have this data it’s possible to use humans to bring in the personal touch, checking campaign successes and failures on a one-to-one basis."Tell us about your role and how you got here? What inspired you to be a part of Cloud IQ? I joined Cloud IQ as Chief Marketing Officer in April 2017, having previously worked as Vice President of Marketing, EMEA at Zendesk during its time of rapid global growth through to its $1bn IPO…