Niels Hartvig

"The only thing that hasn’t changed is that content is still king — it is still fundamental for both new sales and customer loyalty." Tell us about your role and journey into technology. What made you start Umbraco? I started my career in IT as an 11-year-old in the 80s, teaching word processing to Danish journalists (colleagues of my parents) who were struggling to transition from mechanical typewriters. Ever since, it’s been my mission to create tools that people can understand and easily use, removing the…