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Nielsen Branded Integration Intel Unveiled to Measure Performance of Product Placements

Standardized Metrics for Branded Integrations Will Help Media Owners, Marketers and Brands Capitalize on Additional Advertising Opportunities Leading analytics and performance management company, Nielsen, has announced the launch of Nielsen Branded Integration Intel. Nielsen Branded Integration Intel is an innovative solution that seeks to standardize the way product and brand exposures are valued across screens and devices. While media owners, brand, and advertisers recognize that branded integrations are a valuable way…