Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a …
Nielsen Catalina Solutions Announces Expanded Ad Targeting Capabilities Now Across Any TV Screen or Platform
New Solution Enables CPG Advertisers and Agencies to Buy Television Advertising with Digital-like Precision Based on In-Store Purchase Behavior Nielsen …
TruSignal, Inc. Launches Third-Party Seed Data Network to Increase Access to TruSignal’s Bid Price Optimizer
TruSignal’s Third-Party Seed Data Network Features Industry-Leading Data Providers and Helps Advertisers Optimize Impression-Level Bidding with Custom, People-Based, Data-Driven Solutions …
Nielsen Catalina Solutions Introduces Targeting Playbook for CPG Brands
Brand Growth Consortium Completes Research Project Aimed at Understanding How to Target Advertising for Better Returns Nielsen Catalina Solutions (NCS), …