Nielsen Catalina Solutions

Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT…
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New Solution Enables CPG Advertisers and Agencies to Buy Television Advertising with Digital-like Precision Based on In-Store Purchase Behavior Nielsen Catalina Solutions (NCS) announced an expansion of its Advanced TV Suite, which now…
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TruSignal’s Third-Party Seed Data Network Features Industry-Leading Data Providers and Helps Advertisers Optimize Impression-Level Bidding with Custom, People-Based, Data-Driven Solutions TruSignal, Inc., a leading predictive scoring and…
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Brand Growth Consortium Completes Research Project Aimed at Understanding How to Target Advertising for Better Returns Nielsen Catalina Solutions (NCS), the company that improves advertising performance for the CPG ecosystem, announced a…
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