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Nielsen Games

Nielsen Acquires Digital Games Market Intelligence Provider, SuperData Research

SuperData Research Will Complement and Strengthen Nielsen's Industry-Leading Video Games and Esports Solutions Nielsen Holdings plc announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content, and virtual/augmented reality across mobile, PC online, console and other digital platforms. The company analyzes the spending of over 160 million paying digital gamers, worldwide. Intelligence provided by SuperData will enhance the…