Banner Before Header
Browsing Tag

Nielsen Media Lab

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020

The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. These developments open new opportunities for companies to reach and engage with their customers. Advertisers who opt for programmatic ads level up their marketing game in targeting various types of audiences. However, in 2020, it’s not just the programmatic that matters, but the type of content you choose — visual ads alone are no longer enough to…