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Nielsen Media

Nielsen Media Partners with Innity to Bring VisualDNA Targeting Solution in Hong Kong

Understanding Consumers by Personality Traits is a New Bright Spot for Ad Targeting Nielsen Media announced the launch of VisualDNA for the Hong Kong Market. VisualDNA, Nielsen's proprietary data that helps companies, brands and marketers understand the human personality, allowing businesses to serve their customers better. In partnership with Innity, a leading online media company, Nielsen VisualDNA allows the provision of audience personality to marketers for the first time. The data is a result of a global…