Browsing Tag

Nielsen Sports

Lyndon Campbell Joins MarketCast as New Head of Sports, Live Events and Brands

MarketCast announced the appointment of Lyndon Campbell to its senior leadership team as Corporate Senior Vice President and General Manager of Sports, Live Events, and Brands. The long-time Nielsen Sports leader will be responsible for guiding all client services, commercial activities, and growth initiatives for sports, lifestyle brand, and live events clients, including Turnkey Intelligence, the sports fan research firm acquired by MarketCast in 2018 and rebranded earlier this year. Campbell will report to CEO, John…

Role of Fan Experience and Marketing Analytics in Influencing Global Sporting Trends

The Latest Nielsen Sports' Report Finds Why Tapping the Power of eSports and Marketing Analytics is a Top Priority for Publishers, Brands, Media and Traditional Sporting Campaigns Two of the biggest sporting events are underway -- The FIFA World Cup Russia 2018 and¬†Wimbledon 2018. And for someone who loves motorsport, the weekend was blazed hot by Max Verstappen in his Red Bull Formula 1 car and the duo in Ferrari at the Spielberg racing track. With so much happening in the sporting arena, how could we keep the role of…