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Nielsen TV

Nielsen Launches Next Gen Methodology For Its Flagship Digital Measurement Products

New methodology will ensure brands can monetize in a dynamic, privacy-first world long into the future Nielsen¬†announced sweeping changes to its digital measurement methodology, ushering in a new era of privacy-centric measurement that provides comparable, cross-platform metrics for both marketers and publishers. As part of the transformation of its measurement, Nielsen is reimagining its offerings to ensure it has flexibility to adapt to ongoing changes in the technology and privacy landscape. The digital ecosystem is…