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Daily MarTech Roundup: Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zomato, Hipmunk, dLocal, Brainshark, Inc., Reveneer, Service Management Group, Nielsen and DW Support Services. Zomato Raises its Stake in Food Delivery Business; Buys Out Uber Eats in India for $350 Million in All-Stock Deal In a major development in the Indian food delivery business in India, Zomato has officially announced that it has acquired its rival Uber Eats. With this Uber…

Nielsen Report Finds Overseas Merchants Are Actively Exploring Digitalization via Chinese Mobile Payments to Boost Sales and Customer…

Alipay and Nielsen have jointly released a new survey on the latest trends in Chinese outbound tourism and the consumption habits of Chinese travelers for the third consecutive year. This year’s survey also finds that overseas merchants are actively exploring digital operations via Chinese mobile payments to increase sales and customer traffic. This is demonstrated by nearly 8 out of 10 (78%) U.K. merchants surveyed saying they are likely to recommend Alipay to their peers, especially for utilizing digital operations to…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Bullhorn, E-Vision, Talview, Konnect Digital, Gamut, Sojern, and WeChat. Bullhorn Acquires Herefish to Help Accelerate Automation of Staffing Processes Bullhorn, the cloud computing company that helps staffing and recruiting organizations transform their businesses, announced that it has acquired Herefish, a provider of automation solutions for staffing firms. As part of Bullhorn’s…

Gamut Selects Nielsen’s Marketing Cloud to Power Local OTT Data Targeting

Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new multi-year agreement for the use of Nielsen Marketing Cloud's Data Management Platform (DMP). With this agreement, Gamut, a business started by Cox Media Group and a leader in local over-the-top (OTT) advertising, will use Nielsen's DMP to help advertisers achieve a richer understanding of consumers, intelligently target audiences, and drive better business outcomes. As OTT platforms continue…

Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform

A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal, WarnerMedia and other media publishers double down on addressable TV initiatives ahead of the 2020 Upfronts Nielsen announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia will test the solution by running addressable ad campaigns and evaluating how it interoperates with existing and evolving workflows. The beta program is underway and will…

Nielsen Announces CFO Transition Process; Reaffirms 2019 Financial Guidance

Separation of Global Media and Global Connect Continues on Track Nielsen announced that Chief Financial Officer and Chief Operating Officer David J. Anderson has resigned, effective December 31, 2019. A search for a successor is well underway with the assistance of an external search firm. Chief Executive Officer David Kenny said, "We are full steam ahead in preparing for the separation of our Global Media and Global Connect businesses. As independent, publicly traded companies, Media and Connect will enjoy added…

Nancy Tellem Joins Nielsen Board of Directors

Nielsen Holdings plc announced the addition of Nancy Tellem as a member of the company’s Board of Directors, effective Dec. 18, 2019. Tellem is a widely respected media industry veteran. Her experience includes stints at CBS, Warner Brothers, Microsoft, and MGM. Over the years, she has been the President, CBS Entertainment Network and CBS Studios; President, XBOX Entertainment Studios; and head of business affairs for Warner Brothers Television. She is currently the Chief Media Officer and Executive Chairwoman of Eko, an…

Nielsen Names New Chief Human Resources Officer, Laurie Lovett

Lovett Will Run the Global Function for the Nielsen Global Media business Taft Elevated in Finance Role Nielsen named Laurie Lovett, a three-decade human resources veteran, as Chief Human Resources Officer effective Jan. 13, 2020. In addition, the company announced that effective immediately, Christopher Taft will become Controller and Chief Accounting Officer. Lovett will run the Human Resources function for the Nielsen Global Media business and will remain with that business after the completion of the separation of…

Valence Media Acquires Nielsen Music Data and Insights Product Suite and Creates New MRC Data Division

Reunites Billboard and Nielsen Music After Decade Apart to Create Only Independent Global Provider of Comprehensive Data and Analytics for the Music Industry Leading global media company Valence Media, which operates dick clark productions, Billboard-The Hollywood Reporter Media Group, MRC Film, MRC Television and MRC Non-Fiction, announced the establishment of its MRC Data division with the acquisition of Nielsen Music. The acquisition reunites the industry’s leading music consumption platform with the preeminent…

Nielsen Launches First Ever Price and Promotion Management Workshop in Kuala Lumpur

Promotions are the way to the hearts of deal-seeking Malaysian consumers. According to the 2019 Nielsen Shopper Trends Report, four in five Malaysians say that they take advantage of special offers and go through a lot of effort to buy their groceries at the lowest prices. And in 2018, 22% of all the country’s fast-moving consumer goods (FMCG) sales came from products that were sold at a discounted price*. Yet despite shoppers’ interest, brands and retailers often struggle to make a profit on their promotions. It is…

Nielsen Welcomes Sandra Sims-Williams As Senior Vice President Of Diversity & Inclusion

Nielsen announced that Sandra Sims-Williams will join the company as Senior Vice President of Diversity & Inclusion (D&I), beginning January, 2020. In this role, Ms. Sims-Williams will lead Nielsen's D&I strategy and teams for both the Media and Connect sides of the business, through Nielsen's transition into two independent, publicly traded companies. As Senior Vice President of Diversity & Inclusion, she will join the company's executive leadership team and will report to Nielsen's Chief Executive…

Ordergroove Taps Ralph Robertson as CRO to Continue Accelerated Growth

Experienced marketing technology executive brings proven success in serving leading brands Ordergroove, the leader in relationship commerce, announced that Ralph Robertson has joined its leadership team as Chief Revenue Officer (CRO). In this role, Robertson will leverage his 20+ years of experience building global sales organizations and developing successful go-to-market strategies for both private and publicly held SaaS companies to expand Ordergroove’s position as the leading SaaS platform for driving recurring…

Marketing Architects Expands Relationship with Nielsen, Announces Data-Driven, Comprehensive Agreement

Agreement Includes Nielsen Media Impact with TV, Radio, Digital Data, Local TV and Audio Measurement in All Markets Marketing Architects has expanded its relationship with Nielsen by adding a comprehensive suite of measurement and planning tools including Nielsen Media Impact (NMI) with TV, radio and digital data. The company has also renewed Local TV and Audio measurement data in all markets. Marketing Architects is a Minneapolis-based advertising agency that drives rapid growth and solves complex business challenges…

Bedrock Analytics Joins Nielsen Connect Partner Network

Enables CPG companies to seamlessly integrate Nielsen’s retail data with Bedrock’s analytics platform to create compelling selling stories Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced today it has joined the Nielsen Connect Partner Network. As a network partner, Bedrock now offers streamlined access to insights, visualization and reporting to customers who buy CPG data from Nielsen, the global leader in consumer and market data. The…

Nielsen: Every 2 Minutes, A New Product Is Launched To The U.S. Marketplace; Here Are The Products That Broke Through The Noise And…

Nielsen Releases 2019 Breakthrough Innovation List, Powered by Nielsen BASES Nielsen Global Connect released its highly anticipated Top 25 Breakthrough Innovation winners for 2019. For close to a decade, this list has been the gold standard in recognizing innovation and global success within the consumer packaged goods (CPG) space. The steady growth and diversification of Nielsen's Top 25 Breakthrough Innovations mirrors the shifting tides of today's consumer landscape. Powered by BASES, the product innovation discipline…

Nielsen Expands Analytic Relationship with General Mills, Inc.

Nielsen announced details around its growing analytic relationship with General Mills, Inc. With this announcement, General Mills will advance its analytic cogency through Nielsen’s new Connect platform within the U.S. and will expand its international service engagements within key global markets. Marketing Technology News: LinkedIn Sales Navigator Adds New Feature ‘Data Validation’ to Sync with CRM Data For over a decade, through its Global Connect business, Nielsen has been a strategic ally to General Mills’…

NRS Promotes Retail Executive Vanessa Strain to Vice President of Data Sales

 National Retail Solutions (NRS), operator of a leading point-of-sale network for independent retailers, announced the promotion of Vanessa Strain to Vice President of Data Sales. "Our nationwide network of terminals operated by independent retailers around the country generates rich data flows for insight in the dynamic independent retailer market.  Vanessa has proven an invaluable leader to NRS as we continue to drive data-set based value to consumer package goods clients and safeguard the personal data of customers,"…

Nielsen CGA Levels the Restaurant Analytic Playing Field with Launch of Free Benchmarking Platform, Restaurantrak

Enabling Accessible Analytics and a Smarter Market for the Restaurant Industry Nielsen CGA, the on-premise measurement business arm of Nielsen, released details around the launch of RestauranTrak, an industry-first, benchmarking analytic platform for food service operators in the U.S., designed to help level the analytic playing field within the U.S. restaurant landscape. With this launch, any U.S.-based bar or restaurant owner will have complimentary access to Nielsen CGA’s robust set of on-premise analytics to assess…

Criteo Appoints Megan Clarken As Chief Executive Officer

Founder JB Rudelle Remains Committed As Company Chairman  Criteo S.A. , the advertising platform for the open Internet, announced the appointment of Megan Clarken as Chief Executive Officer, based in Paris, effective November 25, 2019. Founding Chairman and CEO JB Rudelle has decided, with the full support of the Board of Directors, to bring in as CEO a new leader with proven experience in company transformation. By splitting the roles of CEO and Chairman, the Company is adding leadership capacity,…

5G, AR and Frictionless Commerce; Nielsen Illuminates Future of Retail and Consumer Packaged Goods

Nielsen reveals tech levers fueling such clients as P&G, envisions transformative retail and CPG change at the Gartner IT Symposium/Xpo Nielsen announced its predictions for 2020 and the decade ahead from Gartner IT Symposium/Xpo. Built on the most holistic and predictive view of consumer purchasing habits, Nielsen anticipates that 2020 will represent an inflection point for trust and transparency, 5G and time to purchase in the U.S. retail and consumer landscape. Nielsen's forward-looking vision is fueled by the…