Browsing Tag

Nielsen

Nielsen Completes Overhaul Of Local TV Business, Achieves Milestone In Multi-Year Effort To Transform Measurement In 208 Markets Across The…

Extensive Quality and Stability Improvements Position Clients and Nielsen for the Future Nielsen announced that it has achieved a major milestone in its multi-year effort to combine advanced meter technology, big data and people-powered panels into its Local TV measurement service. This sweeping transformation delivers clients complete, in-depth, accurate metrics that are representative of what people are actually viewing in local broadcast markets. Today's announcement of new currency measurement marks the capstone of a…

Nielsen Connect Partner Network Welcomes Amazon Activation Platform CommerceIQand Wellness-Focused Data Company Spins

Nielsen announced an expansion of its Connect Partner Network. As the industry’s largest curated community of partners for consumer packaged goods (CPG) manufacturers and retailers, Nielsen’s open ecosystem has sustained significant year-over-year growth, reflecting a roster increase of nearly 40% since August 2018. Showcasing the company’s strategic strength in e-commerce and wellness trends, Nielsen welcomes two new innovators in these spaces: Amazon automation and insights company CommerceIQ and wellness-focused data…

Audioboom Reaches Agreement For Nielsen’s Podcast Listener Buying Power Service

Service Provides Podcasters and Brands with Compelling Insights Matching Podcast Listeners by Genre with Their Buying Habits Nielsen announced that Audioboom has subscribed to Nielsen's Podcast Listener Buying Power Service from Nielsen Scarborough. Nielsen's Podcast Listener Buying Power Service, launched last month, allows clients to profile shows using program titles collected from our subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights. Only…

Star Power: Social Content Ratings Expands Social TV Talent Coverage

With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry's First Syndicated Solution for Measuring Talent's Impact Nielsen, the industry's one source of media truth, announced that its Social Content Ratings (SCR) solution now comprehensively measures talent's promotion of TV programs across Twitter, Facebook and Instagram. This enhancement, following Instagram's enablement of Creator Account measurement via its Graph API, makes Nielsen's SCR the only solution in…

Nielsen’s Gracenote Launches ID Distribution System for Movies, TV Programs, Short-Form Video and Related Content

New Platform Empowers Content Owners to More Easily and Broadly Distribute Video Content to World's Top TV and Video Services Gracenote, a Nielsen company, is launching a new Video ID Distribution System enabling creators and owners of media programming to more easily distribute their movies, TV shows, short-form videos and other related content to global OTT services, smart device manufacturers and cable and satellite TV providers. Using the Gracenote ID Distribution system, studios and networks will be able to…

Nielsen and OpenSlate Form Strategic Alliance to Integrate Leading Audience and Brand Safety Measurement for Global Marketers

Answer to Marketers’ Demands for Increased Transparency and Safety in Digital Advertising Nielsen announced it has entered into a strategic alliance with OpenSlate, the leading independent provider of brand safety and content suitability measurement across global digital platforms. This collaboration combines OpenSlate’s expertise with Nielsen’s comprehensive suite of independent, third-party audience measurement offerings. Nielsen will initially bring together OpenSlate’s technology with its Digital Ad Ratings.…

Nielsen and AI4ALL Announce Collaboration to Expand Diversity and Impact Through Artificial Intelligence

Nielsen announced it has signed on as a sponsor for AI4ALL, a nonprofit focused on opening doors to artificial intelligence for underrepresented talent through education and mentorship. "I have admired the work of AI4ALL since it started, and I am very proud for Nielsen to join this movement," said David Kenny, CEO and Chief Diversity Officer, Nielsen. "Nielsen data is increasingly turned into AI-enabled decisions for our media, retail and consumer goods clients. It is essential that both the data and models reflect…

Continuous Diary Measurement Launches In 46 Nielsen Audio Markets

Nielsen launched Continuous Diary Measurement (CDM) with the first data delivery in five of the 46 markets converting to monthly reports effective with the July 2019 survey. Continuous Diary Measurement positions radio on a level playing field with other media such as digital and TV and it will allow clients to maintain a competitive edge with the ability to react more quickly to marketplace changes. CDM will also help reduce 'bounce' in the ratings with rolling samples designed to provide a more consistent and stable…

Third-Party Nielsen Data Underscores the Advertising Power and Performance of the NTN Buzztime DOOH Network, Ranked #8 in North America in…

NTN Buzztime, Inc. presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures audience metrics for digital-out-of-home (DOOH) video broadcasts. The survey results prove that Buzztime provides unparalleled reach and engagement for advertisers on its network, which is broadcast on over 12,000 TV and 65,000 tablet screens at over 2,600 venues in North America. Nielsen estimates that the Buzztime DOOH network delivers over 93.5 million gross minute impressions per month,…

Lockard & Wechsler And Nielsen Announce Multi-Year Agreement For Local TV With Nielsen As Service Of Choice

Nielsen and Lockard & Wechsler announced that they have reached a multi-year agreement with Nielsen as their service of choice for Local TV measurement in all markets. Lockard & Wechsler, based in Irvington, New York, is a full service direct response marketing agency offering services such as media planning, buying and analytics. They are a long-time subscriber to Nielsen National TV data and have returned to the roster of valued Nielsen local clients after a brief hiatus, citing a number of factors, notably the…

TechBytes with Kyle Trotter, Director of Creative Video Content at Shutterstock

Tell us about your role and the team/technology you handle at Shutterstock. I’m the Director of Creative Video Content at Shutterstock, where I lead the global footage content strategy and I also worked with my team to develop and launch Shutterstock Elements, our new footage offering that includes thousands of cinema-grade video effects for filmmakers. I work closely with the Product team to develop future roadmaps for the business and produce Video Marketing content for global Shutterstock and PremiumBeat campaigns.…

Valassis Research: Omnichannel Grocery Shoppers Spur E-commerce Transformation

32% of Consumers Have Made an Online Grocery Purchase Within the Past Year Valassis, the leader in marketing technology and consumer engagement, released findings from its newest research report, “Unpacking the Dynamic Online Shopper: Grocery & Retail,” highlighting modern grocery consumers’ behaviors and habits, as well as ways in which brands and retailers can attract them. “Unpacking the Dynamic Online Shopper: Grocery & Retail” According to FMI and Nielsen, annual online grocery spend is expected to hit $100…

Nielsen And Quotient Technology Enter Strategic Partnership To Create New Industry Omni-Channel Data Set

New Agreement Delivers the Next Frontier of Seamless Measurement and Activation for Data-Driven Marketing Nielsen announced it has entered into a strategic partnership with Quotient Technology, a leading digital-first provider of data, media, and promotions platforms powered by purchase data. Through this new strategic partnership, Nielsen will bring Quotient's omni-channel purchase intelligence into its audience and performance measurement to allow clients to deliver on the next frontier of data-driven marketing. As…

Horizon Media Becomes The First Agency To Subscribe To Nielsen Advanced Audience Solution

Advertisers Get New Value Through Innovative Technology that Delivers Advanced Audience Campaign Metrics for Audience-Based Buys Nielsen announced that Horizon Media is subscribing to Nielsen Advanced Audience, an innovative suite of technology solutions that unifies the planning, activation and measurement of audiences beyond age and gender (e.g., new parent or first-time car buyer). A long-time Nielsen client, Horizon Media will now have a seamless process to execute advanced audience-based buys, solving the complexities…

Nielsen and Max Media Announce a Multiyear Comprehensive Agreement for Audio Ratings Service

Agreement Includes Nearly All of Nielsen's Syndicated Products and Services Nielsen and Max Media have reached a multiyear agreement for Nielsen audio measurement. This agreement includes nearly all syndicated products and services including Portable People Meter (PPM) data, Nielsen Scarborough, Polk by IHS Markit data, Nielsen Rhiza, PD Advantage and Tapscan's suite of services. "We are delighted to be working again with Nielsen," said Keith Barton, VP and General Manager of Max Media. "The comprehensive capabilities…

Nielsen’s TV Ratings Platform Moves To AWS

Nielsen's Core National TV Measurement Processing Modernizes Its Traditional On-premise Servers To A Cloud-based Infrastructure Nielsen announced that as part of an ongoing initiative to transform the technology infrastructure that powers its products and services, it has migrated its core National Television Audience Measurement processing from traditional on-premise server processing to a cloud-based infrastructure. These assets serve as the foundation for the industry currency, underpinning over $70 billion dollars in…

Gracenote Launches New Video Popularity Score to Surface Top Trending TV Shows and Movies for More Topical Discovery Experiences

Standardized Content Scoring Enables Entertainment Providers to Identify and Prioritize What's Popular Right Now Gracenote, a Nielsen company announced the launch of Gracenote Video Popularity Score, a new data offering which enables entertainment providers to more effectively understand the TV shows and movies that viewers broadly want to watch so that they can promote them accordingly from within their catalogs. The new solution is part of Gracenote's breakthrough Advanced Discovery suite of metadata products…

iHeartMedia Doubles Down on Radio Attribution with Agreement to Support Nielsen Media Impact and Continuous Diary Measurement

Nielsen Moves Ahead with Continuous Diary Measurement in Four Book Markets Nielsen announced that iHeartMedia, Inc., the number one audio company in the US, will advance radio attribution by supporting Nielsen Media Impact (NMI) and Continuous Diary Measurement (CDM) in Nielsen Audio's four book markets. With this agreement, Nielsen moves forward with its decision to implement Continuous Diary Measurement as planned in radio markets currently measured four times a year.  In addition, iHeartMedia's support boosts the…

Nielsen Launches Global Measurement For YouTube Mobile App

Nielsen Digital Ad Ratings Provides Independent View of Key Digital Video Platforms' In-App Audience in over 30 Markets, Helping Marketers Make Sense Of Campaign Reach and ROI Nielsen announced it has expanded advertising measurement on YouTube's mobile app with Nielsen Digital Ad Ratings to 26 additional markets, including Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore,…

New Consumer Research Reveals Increasing Usage of Multiple TV Sources by Viewers in Major European Countries

Independent Study Conducted by Gracenote and Nscreenmedia Reveals Insights into Consumer Behavior and Attitudes on Pay TV, Free-To-Air and Online TV in the UK, Germany and Sweden Gracenote, a Nielsen company, and nScreenMedia, a leading digital media analyst firm, announced findings from a new independent survey focusing on pay TV, free-to-air and online TV viewership in major European countries. The study titled, "TV Universe - UK, Sweden, Germany: How People Watch Television Today" offers the most current and holistic…