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Stirista Acquires Nikaza’s Attribution and Location Intelligence Engine

Latest Acquisition Further Enhances AdStir Self-Serve Media Buying Platform with Multi-Touch Attribution Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today the acquisition of Nikaza, an location-based data measurement and attribution platform. The Nikaza acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir, by allowing brands and agencies to run omnichannel campaigns and measure their…

180byTwo and Nikaza Announce Innovative Partnership

Partnership Will Enable Marketers To Target Consumers And Business Professionals By Combining Precise Location Data With Highly Accurate Deterministic Data Global Audience Solutions provider 180byTwo and Location Intelligence Platform Nikaza announced their partnership in creating new, leading-edge mobile first audiences. By combining 180byTwo's deterministic B2C and B2B data with Nikaza's highly precise location intent data, advertisers are now able to target across consumer and professional personas seamlessly via…