Partnership Will Enable Marketers To Target Consumers And Business Professionals By Combining Precise Location Data With Highly Accurate Deterministic Data
Global Audience Solutions provider 180byTwo and Location Intelligence Platform Nikaza announced their partnership in creating new, leading-edge mobile first audiences. By combining 180byTwo’s deterministic B2C and B2B data with Nikaza’s highly precise location intent data, advertisers are now able to target across consumer and professional personas seamlessly via programmatic channels.
180byTwo’s ‘LOCi’ Mobile Audiences powered by Nikaza provide marketers with a true 360-degree view by combining deterministic consumer and professional audiences with precise location data. Through this partnership marketers are able to reach highly accurate audiences based upon the places they’ve been along with any combination of 6,000-plus personal or professional attributes.
“Nikaza’s precise location data is a great addition to 180byTwo’s authoritative Audience Suite. We’re extremely excited about the opportunities and value this partnership creates for our clients and partners. Together, we’re enabling advertisers to launch highly targeted and effective marketing campaigns that provide a superior advertising experience,” Eric Shaffer, Founder and CEO, 180byTwo said.
“We are very excited to be partnering with 180byTwo; together we will take audience targeting to new heights by incorporating Nikaza’s location-based data with 180ByTwo audiences. Location intelligence plays a key role in helping marketers better understand customer intent, as they navigate between the physical and digital worlds. This partnership helps marketers take advantage of best of the breed B2C and B2B audience solutions and unlock better targeting opportunities,” Mano Pillai, CEO, Nikaza said.
180byTwo delivers data-driven, audience solutions bringing together technology, analytics, expertise, and strategy to help transform our clients marketing programs. Their strategic data advisers provide decades of experience working with data across leading marketing service providers, agencies, brands and technology platforms providing tailored solutions to meet their unique business needs. They help clients to deliver tailored experiences to their customers and prospects across channels, and content in order to build a deeper 1:1 relationship.