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180byTwo

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from 180byTwo, Grapevine6, e-Spirit, Twitter, Artificial Solutions, eBay, and Gong. 180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their…

180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers

Initial launch partners include Marketo an Adobe Company, Oracle Data Cloud, Linkedin, Lotame, The Trade Desk, and Pubmatic 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their technology stacks. Developed off 180byTwo's AccountLink™  B2B graph, AI, and DAAS solutions; the platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing…

180byTwo Launches eCHO: B2B Intent Data at the Company Location Level

180byTwo, the leader in B2B Audience Solutions announced the launch of eCHO, the industries first true cross channel location based B2B Intent solution. Powered by billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial Intelligence (AI), this solution enables B2B and ABM Marketers to more accurately identify and activate customer and prospect accounts when there is genuine buying intent, allowing for more targeted sales and marketing campaigns across channels. Users of this new solution…

Avocet Integrates With 180byTwo, Strengthening Audience Targeting Across the Americas

Avocet Integrates with 180byTwo 180byTwo data is now directly available in Avocet, the programmatic media-buying platform, to enable media buyers to leverage quality data and custom solutions for USA, CA & LATAM. The Avocet DSP is expanding its data offering and has announced a new partnership with 180byTwo, the US data company specializing in North American and Latin American audience profiling, to make their segments readily available for media buyers using the Avocet platform. The independent DSP has seen…

180byTwo and PeerLogix Extend Relationship with Direct Integration of OTT Data

PeerLogix, the leading OTT (Over-the-Top)/Streaming Television Audience Discovery Platform, and Global Audience Solutions provider, 180byTwo, announced that, in response to continued growth in demand for OTT-driven data insights, the two will expand their relationship announced earlier this year. In addition to continuing other connections throughLiveRamp’s Data innovators program, the two companies have now created a direct integration, allowing 180byTwo to incorporate Peerlogix’s OTT data even more thoroughly into its own…

adsquare & 180byTwo Team Up to Help Marketers Access Deterministic Mobile B2B Data at Scale for a New Level of Mobile Programmatic…

180byTwo Specializes in Deterministic Mobile Audience Data Sourced from Premium B2B Offline and Online Partners 180byTwo announced that their audience data is available on adsquare’s mobile-first data exchange, enabling advertisers to precisely reach their B2B target group on the most personal device. 180byTwo specializes in deterministic mobile audience data sourced from premium B2B offline and online partners. Through the strategic partnership with adsquare, 180byTwo is able to leverage their extensive data assets,…

180byTwo and Nikaza Announce Innovative Partnership

Partnership Will Enable Marketers To Target Consumers And Business Professionals By Combining Precise Location Data With Highly Accurate Deterministic Data Global Audience Solutions provider 180byTwo and Location Intelligence Platform Nikaza announced their partnership in creating new, leading-edge mobile first audiences. By combining 180byTwo's deterministic B2C and B2B data with Nikaza's highly precise location intent data, advertisers are now able to target across consumer and professional personas seamlessly via…