PeerLogix, the leading OTT (Over-the-Top)/Streaming Television Audience Discovery Platform, and Global Audience Solutions provider, 180byTwo, announced that, in response to continued growth in demand for OTT-driven data insights, the two will expand their relationship announced earlier this year. In addition to continuing other connections throughLiveRamp’s Data innovators program, the two companies have now created a direct integration, allowing 180byTwo to incorporate Peerlogix’s OTT data even more thoroughly into its own deterministic B2B and B2C audience segment offerings.
In the first half of this year we have seen an increase in the adoption of OTT data usage by advertisers and agencies as they have become more aware of its power to deliver truly unique audience targeting segments. The ability to combine accurate and granular segments with highly actionable viewership preferences — including movie/TV titles, actors, genres, and more – has created next-level targeting campaigns and audience extension strategies that have already shown to be game-changers. This new direct integration will provide 180byTwo B2B and B2C partners with seamless access to PeerLogix’s library of historic and real-time OTT/streaming viewership data, enabling their clients to identify and target unmatched combinations of behaviors, preferences and actions in real-time.
“With their deep connection into the content consumption data space our partnership with PeerLogix helps us deliver on our vision of providing a universal 360-degree audience targeting offering,” explains 180byTwo CRO, Ben Goldman. “When combined with our own wealth of deterministic business and consumer data – from both online, offline and mobile sources – including PeerLogix’s OTT data directly into our own proprietary methodology reflecting our belief in providing marketers with an unparalleled approach to accurate targeting of the right person from every conceivable angle.”
“We are thrilled to take our partnership with 180byTwo to this new level of direct integration,” adds PeerLogix CEO, Ray Colwell. “We have always understood that the real power of OTT viewership data is its ability to be combined with myriad alternate data points to create synergies that elevate audience targeting to new levels. With its wide array of data pools — from offline records and census data, to mobile-based location and app usage insights — 180byTwo is already pushing the envelope with regard to what is possible. In opening up their access to our vast library of highly actionable historic and real-time content consumption data, we are excited to see the new offerings they create, and we look forward to helping their clients reimagine what is possible.”